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Kuniye

<\/div>\n

Ello est un r\u00e9seau social n\u00e9 cette ann\u00e9e et qui, au-del\u00e0 de se poser naturellement en concurrent de Facebook, s'affiche comme son antith\u00e8se, brandissant le respect de la vie priv\u00e9e comme principe fondateur, refusant de faire de ses abonn\u00e9s des produits.<\/p>\n

$\"ello$ <\/p>\n

On pourrait croire que Facebook a cannibalis\u00e9 le principe du r\u00e9seau social. Apr\u00e8s tout, on a toutes les raisons d'adh\u00e9rer \u00e0 cette version, quand m\u00eame le grand Google a du mal \u00e0 faire v\u00e9ritablement d\u00e9marrer son Google+, ayant m\u00eame renonc\u00e9 \u00e0 obliger les nouveaux inscrits \u00e0 Gmail \u00e0 ouvrir un compte<\/a>.<\/p>\n

Pourtant, nous devrions savoir que dans le monde des id\u00e9es, il y a toujours quelque chose \u00e0 trouver pour se distinguer. Et la meilleure chose pour se distinguer de Facebook, c'est \u00e9videmment de se positionner en d\u00e9fenseur de la vie priv\u00e9e<\/strong>.<\/p>\n

C'est donc ce qu'a fait Ello, un site bas\u00e9 en Colombie, qui d\u00e8s sa page d'accueil donne le La\u00a0: “Vous n'\u00eates pas un produit”, attaquant quasi frontalement Facebook<\/strong>. En effet, l\u00e0 o\u00f9 toute la strat\u00e9gie du mastodonte d'internet repose sur la vente des donn\u00e9es de ses abonn\u00e9s \u00e0 aux annonceurs.<\/p>\n

Ello promet donc de ne rien faire de tel. Le site, qui par ailleurs offre les services classiques des r\u00e9seaux sociaux (messages priv\u00e9s, publications de statuts, de photos, vid\u00e9os, et bien s\u00fbr r\u00e9seautage), annonce en effet qu'aucune donn\u00e9e personnelle ne sera communiqu\u00e9e \u00e0 des tiers<\/strong>. D'ailleurs, la chose semble assez coh\u00e9rente sachant qu'Ello permet un anonymat total.<\/p>\n

$\"ello$ <\/p>\n