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Kuniye

Cr\u00e9dits : 123RF<\/figcaption><\/figure>\n

Les forfaits t\u00e9l\u00e9phoniques mobiles<\/strong>, ce n'est pas \u00e7a qui manque en France. Les quatre op\u00e9rateurs majeurs en ont chacun plusieurs, trois poss\u00e8dent aussi une marque “low-cost” associ\u00e9e, et \u00e0 cela s'ajoutent les multiples op\u00e9rateurs utilisant le r\u00e9seau de SFR<\/strong>, Orange<\/strong>, ou Bouygues Telecom<\/strong> . Il y a donc l'embarras du choix, mais est-ce que dans les faits, vous avez envie de changer d'offre ? Selon l'\u00e9tude men\u00e9e en Europe par le cabinet Olivier Wyman, la r\u00e9ponse est oui, surtout en France<\/strong>.<\/p>\n

Elle a \u00e9t\u00e9 men\u00e9e dans 4 pays : l'Espagne, l'Italie, la France et le Royaume-Uni. C'est dans l'Hexagone que la volont\u00e9 de passer \u00e0 un autre op\u00e9rateur est le plus forte : 51 %<\/strong> l'envisagent. \u00c0 l'inverse, seuls 39 % des Allemands y pensent. Sans surprise, la raison principale de cette envie d'ailleurs et le prix<\/strong>. Dans ce contexte, ce sont les op\u00e9rateurs low-cost<\/strong> qui en profiteraient. Emmanuel Amiot, Responsable de la Practice Communication, Media et Telecom chez Oliver Wyman, explique : “En France, 56 % des consommateurs qui envisagent de changer d\u2019op\u00e9rateurs sont engag\u00e9s aujourd'hui aupr\u00e8s d'op\u00e9rateurs traditionnels, mais plus de la moiti\u00e9 serait susceptible de se tourner vers un op\u00e9rateur low-cost […].”<\/p>\n