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Le partage de comptes et de mots de passe Netflix, Disney+ ou Prime Video est de plus en plus un probl\u00e8me pour les plateformes de streaming qui font face \u00e0 une augmentation de leurs co\u00fbts et \u00e0 une r\u00e9duction de la croissance de leur nombre d'abonn\u00e9s.<\/strong><\/p>\n

\"Netflix<\/p>\n

Plus d'un quart des abonnements \u00e0 des services de streaming vid\u00e9o sont utilis\u00e9s dans plusieurs foyers distincts et 16% de tous les foyers am\u00e9ricains disposent d'au moins un service dont il paient la totalit\u00e9 de l'abonnement<\/strong>. Depuis l'origine, Netflix, Prime video ou m\u00eame Disney+ permettent de partager des comptes<\/a>, autrement dit votre nom d'utilisateur et mot de passe, \u00e0 la condition que ce compte soit utilis\u00e9 dans le m\u00eame foyer. La r\u00e9alit\u00e9 est pourtant tout autre : la plupart des utilisateurs des plateformes de streaming qui ont recours au partage de comptes le font sans se soucier de leur adresse. Sans que les plateformes ne fassent grand chose pour l'emp\u00eacher, du moins pour le moment.<\/p>\n

Le partage de mots de passe aurait co\u00fbt\u00e9 2,5 milliards de dollars pour la seule ann\u00e9e 2019<\/strong> ; un co\u00fbt qui devrait grimper \u00e0 3,5 milliards de dollars d'ici 2024. Pour se donner un ordre de grandeur, on est encore loin des 120 milliards de dollars de recettes que devraient, selon des estimations, d\u00e9bourser les clients am\u00e9ricains des plateformes de streaming d'ici fin 2021<\/strong>. Le ph\u00e9nom\u00e8ne est pourtant bien r\u00e9el, et avec le co\u00fbt des productions augmente et la multiplication du nombre de plateformes qui ralentit la croissance des abonnements,<\/a> il s'agit du moment ou jamais de faire quelque chose. Du coup, Netflix, Disney+ et Amazon se pr\u00e9parent \u00e0 mettre en place des mesures.<\/p>\n

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