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{"id":2267035,"date":"2019-12-13T10:37:44","date_gmt":"2019-12-13T09:37:44","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2267035"},"modified":"2022-04-07T08:48:55","modified_gmt":"2022-04-07T06:48:55","slug":"antitrust-facebook-instagram-whatsapp","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/antitrust-facebook-instagram-whatsapp.html","title":{"rendered":"Antitrust : les \u00c9tats-Unis voudraient s\u00e9parer Facebook, Instagram et WhatsApp"},"content":{"rendered":"

Selon le Wall Street Journal paru cette semaine, Facebook pourrait faire l\u2019objet d\u2019une injonction pr\u00e9liminaire men\u00e9e par la commission f\u00e9d\u00e9rale am\u00e9ricaine d\u00e9di\u00e9e au commerce. Le but de cette enqu\u00eate serait d\u2019emp\u00eacher la firme de renforcer l\u2019interop\u00e9rabilit\u00e9 entre ces diff\u00e9rents services, notamment Facebook, WhatsApp et Instagram.<\/strong><\/p>\n

\"Facebook<\/p>\n

Il y a une citation de Tim Cook qui est une v\u00e9rit\u00e9 implacable, m\u00eame pour ceux qui n\u2019appr\u00e9cient pas Apple : \u00ab Si un service est gratuit, c\u2019est vous le produit \u00bb<\/strong>. Cela veut dire qu\u2019un service est mon\u00e9tis\u00e9, quel que soit son mod\u00e8le \u00e9conomique. S\u2019il n\u2019est pas payant, il se finance avec de la publicit\u00e9. Et qui dit publicit\u00e9 dit ciblage marketing. Et donc utilisation des donn\u00e9es personnelles.<\/p>\n

Dans le domaine des donn\u00e9es personnelles, et notamment de la mon\u00e9tisation des donn\u00e9es personnelles, Facebook est un arch\u00e9type. Qui en sait autant que Facebook sur vous\u00a0? Si vous partagez avec vos proches vos photos, vos voyages, vos avis sur un film ou une chanson, ou encore vos gouts en mati\u00e8re de cuisine, de politique ou de litt\u00e9rature, Facebook dispose d\u2019un profil tr\u00e8s fourni.<\/p>\n

Lire aussi : Antitrust : Google se paie la t\u00eate de la Commission Europ\u00e9enne et de ses concurrents !<\/strong><\/p>\n

Un profil qui peut m\u00eame sortir du cadre du r\u00e9seau social, gr\u00e2ce aux multiples sites qui proposent de se connecter avec un profil Facebook ou de liker des informations ou des produits sur des sites marchands. En outre, Facebook, ce n\u2019est pas que Facebook. C\u2019est aussi Instagram, WhatsApp et Messenger. Ce sont trois services qui participent de plus en plus au chiffre d\u2019affaires de Facebook. Et ce sont, de plus en plus, des sources importantes d\u2019information sur les Internautes.<\/p>\n

En d\u00e9but d\u2019ann\u00e9e 2019, suite au scandale Cambridge Analytica<\/a> pour lequel le r\u00e9seau social \u00e0 \u00e9cop\u00e9 d'une amende de 5 milliards de dollars<\/a>, Facebook a annonc\u00e9 de nouvelles mesures pour renforcer le respect de la vie priv\u00e9e. L\u2019une d\u2019entre elles est l\u2019interop\u00e9rabilit\u00e9 de Facebook, WhatsApp, Messenger et Instagram<\/strong>. L\u2019id\u00e9e est simple : il y aura plus de ponts entre les services, lesquels profiteront du m\u00eame niveau de s\u00e9curit\u00e9. Par exemple, un message crypt\u00e9 pourra partir de Messenger et transiter sur WhatsApp. Aujourd\u2019hui, pour rester crypt\u00e9, ce message ne peut sortir du service d\u2019o\u00f9 il est \u00e9mis.<\/p>\n

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