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{"id":2191661,"date":"2018-10-31T12:24:08","date_gmt":"2018-10-31T11:24:08","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2191661"},"modified":"2022-02-03T14:59:37","modified_gmt":"2022-02-03T13:59:37","slug":"samsung-pense-que-le-galaxy-x-pliable-et-la-5g-vont-relancer-sa-division-mobile","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/samsung-pense-que-le-galaxy-x-pliable-et-la-5g-vont-relancer-sa-division-mobile.html","title":{"rendered":"Samsung pense que le Galaxy X pliable et la 5G vont relancer sa division mobile"},"content":{"rendered":"

Samsung estime que son Galaxy X et les smartphones pliables qui vont suivre ainsi que ses mobiles compatibles 5G vont relancer sa division mobile, qui pr\u00e9sente des r\u00e9sultats d\u00e9cevants en 2018. Le constructeur veut notamment cr\u00e9er d'autres gammes premium, sur lesquelles il fait encore de l'argent, plut\u00f4t que de se concentrer sur les entr\u00e9e et milieux de gamme, o\u00f9 la concurrence chinoise est f\u00e9roce.<\/strong><\/p>\n

\"galaxy
Concept de Galaxy X, le futur smartphone pliable de Samsung<\/figcaption><\/figure>\n

Samsung a annonc\u00e9 un chiffre d\u2019affaires record de 50,60 milliards d\u2019euros au troisi\u00e8me trimestre 2018<\/a>, mais ses revenus et surtout b\u00e9n\u00e9fices sont de plus en plus d\u00e9pendants du secteur des semi-conducteurs (10,56 milliards d\u2019euros de profits net). La division mobile du constructeur et fondeur est quant \u00e0 elle bien plus en difficult\u00e9 depuis quelques ann\u00e9es d'apr\u00e8s les derniers rapports trimestriels publi\u00e9s par Samsung.<\/p>\n

Malgr\u00e9 des ventes solides en ce qui concerne ses flagships (le Note 9 fonctionne plut\u00f4t bien<\/a> et la baisse de prix du S9 lui redonne un gain d'attractivit\u00e9 apr\u00e8s un d\u00e9part compliqu\u00e9), Samsung d\u00e9plore une perte sensible de revenus sur l'entr\u00e9e et le milieu de gamme. Pas \u00e9tonnant \u00e9tant donn\u00e9 la concurrence f\u00e9roce des smartphones chinois, Xiaomi (7,4% de parts de march\u00e9 au premier trimestre 2018) et Huawei (10,5% de pdm) en t\u00eate, qui pr\u00e9sentent bien souvent un rapport qualit\u00e9-prix plus attractif et qui sont sur la pente ascendante.<\/p>\n