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Kuniye

{"id":345898,"date":"2017-02-01T19:41:47","date_gmt":"2017-02-01T18:41:47","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=345898"},"modified":"2021-07-01T16:32:55","modified_gmt":"2021-07-01T14:32:55","slug":"google-vole-place-apple-rang-marque-plus-valorisee-monde","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/google-vole-place-apple-rang-marque-plus-valorisee-monde.html","title":{"rendered":"Google vole la place d’Apple au rang de marque la plus ch\u00e8re au monde"},"content":{"rendered":"

Pour une entreprise du march\u00e9 des smartphones, il n'est pas seulement question de la qualit\u00e9 de ses produits : la qualit\u00e9 de son service, de son image et l'ambiance g\u00e9n\u00e9rale qu'elle \u00e9mane sont tout aussi importants. Au classement des marques les plus valoris\u00e9es au monde, Google vient de rafler la premi\u00e8re place \u00e0 Apple jug\u00e9 trop peu innovant.<\/strong><\/p>\n

$\"apple$ <\/p>\n

Difficile de quantifier ce qu'est v\u00e9ritablement une marque dans le milieu des smartphones ? Est-ce seulement la qualit\u00e9 de ses produits ? De sa communication ? Est-ce sa propension \u00e0 mieux traiter ses clients que d'autres ? Ou est-ce au contraire un tout ?<\/p>\n

Aujourd'hui, Android et iOS sont les deux syst\u00e8mes dominants l'industrie des smartphones. Et au dernier trimestre 2016, Apple a r\u00e9ussi \u00e0 redevenir num\u00e9ro 1 du march\u00e9 face \u00e0 Samsung<\/a>. Une belle victoire pour iOS, qui est pourtant aussit\u00f4t contrebalanc\u00e9e.<\/p>\n