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D\u00e9buts relativement modestes<\/h2>\n

\"iphone<\/p>\n

Attardons-nous tout d'abord \u00e0 voir la place prise par Samsung sur le march\u00e9 des smartphones. Notons avant toute chose que le g\u00e9ant \u00e9tait d\u00e9j\u00e0 extr\u00eamement pr\u00e9sent sur le mobile auparavant, et tr\u00e8s bien repr\u00e9sent\u00e9 puisqu'il est devenu le num\u00e9ro 1 des ventes aux Etats-Unis d\u00e8s 2008.<\/p>\n

Pourtant, ce n'est qu'en 2009 que celui-ci sortirait son premier appareil tournant sous Android : le Samsung Galaxy. Oui, Galaxy, tout court. Le constructeur tentait ainsi\u00a0de tacler l'iPhone, qui existait depuis 2007 mais n'a v\u00e9ritablement connu un succ\u00e8s massif qu'\u00e0 partir de l'iPhone 3G en 2008.<\/p>\n

Auparavant, le g\u00e9ant cor\u00e9en a tent\u00e9 d'imposer ses propres syst\u00e8mes d'exploitation sans succ\u00e8s. C'est en passant \u00e0 Android qu'il conna\u00eetra un v\u00e9ritable essor sur le march\u00e9, avec des appareils r\u00e9ussis mais empruntant \u00e9norm\u00e9ment \u00e0 son concurrent.<\/p>\n

C'est de l\u00e0 que provient l'id\u00e9e que la marque est une “copie chinoise” de l'iPhone, un trait qui s'att\u00e9nue d'ann\u00e9e en ann\u00e9e mais reste dans l'imaginaire collectif. Il faut dire que Samsung n'a pas brill\u00e9 par son originalit\u00e9 durant cette p\u00e9riode, se contentant g\u00e9n\u00e9ralement de r\u00e9pondre coup sur coup aux innovations propos\u00e9es par Apple.<\/p>\n