pourquoi ce sera h\u00e9las un gros flop<\/title>\n<meta name=\"description\" content=\"Les Google Pixel et Pixel L devraient \u00eatre pr\u00e9sent\u00e9s tr\u00e8s bient\u00f4t. Si Google change de nom pour ses Nexus, ce sera h\u00e9las un gros flop. Voici pourquoi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phonandroid.com\/google-pixel-pixel-xl-pourquoi-sera-helas-gros-flop.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Pixel et Pixel XL : pourquoi ce sera h\u00e9las un gros flop\" \/>\n<meta property=\"og:description\" content=\"Les Google Pixel et Pixel L devraient \u00eatre pr\u00e9sent\u00e9s tr\u00e8s bient\u00f4t. Si Google change de nom pour ses Nexus, ce sera h\u00e9las un gros flop. 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{"id":289314,"date":"2016-10-04T14:48:11","date_gmt":"2016-10-04T12:48:11","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=289314"},"modified":"2022-08-22T10:47:03","modified_gmt":"2022-08-22T08:47:03","slug":"google-pixel-pixel-xl-pourquoi-sera-helas-gros-flop","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/google-pixel-pixel-xl-pourquoi-sera-helas-gros-flop.html","title":{"rendered":"Google Pixel et Pixel XL : pourquoi ce sera h\u00e9las un gros flop"},"content":{"rendered":"

Google devrait bient\u00f4t pr\u00e9senter ses nouveaux Pixel et Pixel XL. La firme de Mountain View a d\u00e9cid\u00e9 de changer le nom de ses smartphones maison, pour se renouveler ? Peut-\u00eatre. Toujours est-il que ce changement nom ne devrait pas suffire \u00e0 faire d\u00e9coller les ventes de ce que l'on conna\u00eet sous le nom Nexus. Si les rumeurs sont exactes, Google risque fort de faire h\u00e9las un nouveau flop.<\/b><\/p>\n

\"nexus-sailfish-google-pixel-rendu\"<\/p>\n

Les produits Nexus ont toujours \u00e9t\u00e9 de tr\u00e8s bons produits, pour la majeure partie d'entre eux. H\u00e9las, les smartphones made in Google n'ont jamais connu un succ\u00e8s commercial extraordinaire ces derni\u00e8res ann\u00e9es.<\/p>\n

Il faut remonter au Nexus 5 pour parler d'un vrai carton. Il faut dire qu'\u00e0 l'\u00e9poque, Google avait r\u00e9ussi \u00e0 proposer un smartphone au rapport qualit\u00e9-prix incroyable tout en proposant une exp\u00e9rience pure d'Android. Mais ce temps semble r\u00e9volu.<\/p>\n

En effet, l'ann\u00e9e 2015 a sign\u00e9 un tournant pour Google. La firme n'a pas propos\u00e9 un mais deux smartphones : le Nexus 5X et le Nexus 6P<\/strong>. Si le 5X \u00e9tait propos\u00e9 \u00e0 un prix plut\u00f4t attrayant, il \u00e9tait loin de fournir une fiche technique digne des concurrents sur cette gamme de prix.<\/p>\n

Quant au Nexus 6P, il \u00e9tait techniquement un concurrent de taille face aux g\u00e9ants tels que Samsung ou Apple. Mais en terme de prix, il \u00e9tait \u00e9galement \u00e0 la hauteur, ce qui ne faisait pas partie de la philosophie de Google.<\/p>\n

En 2016, selon les derni\u00e8res rumeurs, Google s'appr\u00eaterait donc \u00e0 adopter cette m\u00eame strat\u00e9gie. Le Google Pixel devrait afficher un tarif abordable mais pour une fiche technique d\u00e9pass\u00e9e alors que le Pixel XL pourrait concurrencer les meilleurs du march\u00e9 mais \u00e0 un prix exorbitant. Google n'\u00e9tant pas un cador du marketing comme Apple ou Samsung, il y a de fortes chances pour qu'il fonce droit dans le mur. Le changement de nom n'y fera rien.<\/p>\n