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Cr\u00e9dits : Unsplash<\/figcaption><\/figure>\n

Comme vous le savez peut-\u00eatre, l'une des principales nouveaut\u00e9s d'iOS 14.5<\/a> est l'int\u00e9gration d'un syst\u00e8me anti-pistage publicitaire<\/a>. Baptis\u00e9 App Tracking Transparency<\/strong>, ce protocole force d\u00e9sormais les applications \u00e0 demander la permission aux utilisateurs<\/strong> avant de collecter des donn\u00e9es personnelles.<\/p>\n

Bien entendu, cette nouvelle fonctionnalit\u00e9 agace fortement les r\u00e9seaux sociaux<\/strong>, et plus particuli\u00e8rement Facebook, dont la grande majorit\u00e9 des revenus provient justement de la collecte et de l'exploitation des donn\u00e9es personnelles \u00e0 des fins publicitaires. Apr\u00e8s l'annonce d'Apple, Facebook avait m\u00eame menac\u00e9 les utilisateurs d'iPhone que le r\u00e9seau social allait devenir payant<\/a>, s'ils continuaient \u00e0 bloquer le tracking publicitaire.<\/p>\n

En place maintenant depuis la fin mai 2021, l'App Tracking Transparency est d\u00e9j\u00e0 utilis\u00e9 par plus de 75% des propri\u00e9taires d'iPhone<\/strong> selon le cabinet d'analyse Branch. Et bien \u00e9videmment, l'adoption massive de ce nouveau protocole met Facebook dans un \u00e9tat de panique totale<\/strong>. Priv\u00e9 de ces pr\u00e9cieuses donn\u00e9es personnelles, le r\u00e9seau social n'est apparemment plus en mesure de fournir certaines donn\u00e9es cl\u00e9s \u00e0 ses annonceurs.<\/p>\n

\u00c0 lire \u00e9galement : Facebook surveille toujours votre iPhone apr\u00e8s iOS 14.5, voici comment arr\u00eater d\u2019\u00eatre pist\u00e9<\/a><\/p>\n