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Kuniye

{"id":2380385,"date":"2021-06-04T11:06:04","date_gmt":"2021-06-04T09:06:04","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2380385"},"modified":"2021-06-04T11:06:04","modified_gmt":"2021-06-04T09:06:04","slug":"android-12-vous-laissera-refuser-le-pistage-publicitaire-des-applications-comme-sur-iphone","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/android-12-vous-laissera-refuser-le-pistage-publicitaire-des-applications-comme-sur-iphone.html","title":{"rendered":"Android 12 vous laissera refuser le pistage publicitaire des applications comme sur iPhone"},"content":{"rendered":"

Android 12 disposera d'un r\u00e9glage qui permettra de d\u00e9sactiver le Advertising ID<\/em>, l'identifiant unique qu'utilisent les applications pour le pistage publicitaire. Une fonctionnalit\u00e9 similaire vient d'\u00eatre lanc\u00e9e sur iPhone avec la mise \u00e0 jour iOS 14.5. La fonctionnalit\u00e9 a \u00e9t\u00e9 d\u00e9couverte dans une page d'aide destin\u00e9e aux d\u00e9veloppeurs.\u00a0<\/strong><\/p>\n

$\"Android$ <\/p>\n

Tout est parti de la mise en ligne d'une page d'aide du site officiel de Google destin\u00e9 aux d\u00e9veloppeurs, intitul\u00e9e “Advertising ID”. On peut y lire : “\u00e0 partir de fin 2021, lors qu'un utilisateur refuse les publicit\u00e9s bas\u00e9es sur les centres d'int\u00e9r\u00eats ou la personnalisation publicitaire, l'identifiant publicitaire ne sera plus disponible. Vous recevrez une s\u00e9rie de z\u00e9ros \u00e0 la place de cet identifiant”. <\/em>L'identifiant publicitaire, ou Advertising ID, est un num\u00e9ro de s\u00e9rie unique d\u00e9di\u00e9 au pistage publicitaire.\u00a0<\/strong><\/p>\n

Celui-ci est d\u00e9fini au niveau du syst\u00e8me d'exploitation, et pouvait d\u00e9j\u00e0 \u00eatre remis \u00e0 z\u00e9ro \u00e0 tout moment par l'utilisateur. Il ne pouvait n\u00e9anmoins pas, jusqu'ici, \u00eatre totalement d\u00e9sactiv\u00e9. Or, vous le savez, Apple vient de lancer un r\u00e9glage sur les iPhone qui permet de d\u00e9sactiver le Advertising ID pour refuser totalement le ciblage publicitaire<\/a> par les applications. A quelques jours de la conf\u00e9rence Apple WWDC 2021<\/a> il semble que Google a d\u00e9cid\u00e9 d'aligner sa politique en mati\u00e8re de pistage publicitaire sur la firme de Cupertino.<\/p>\n