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{"id":2363767,"date":"2021-03-29T06:00:46","date_gmt":"2021-03-29T04:00:46","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2363767"},"modified":"2023-07-15T17:04:54","modified_gmt":"2023-07-15T15:04:54","slug":"netflix-le-partage-de-compte-lui-fait-perdre-plus-de-5-milliards-deuros-par-an","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/netflix-le-partage-de-compte-lui-fait-perdre-plus-de-5-milliards-deuros-par-an.html","title":{"rendered":"Netflix : le partage de compte lui fait perdre plus de 5 milliards d\u2019euros par an"},"content":{"rendered":"

Le partage de compte sur Netflix ferait perdre \u00e0 la soci\u00e9t\u00e9 environ 6,2 milliards de dollars, selon l\u2019analyste Jason Bazinet de Citi. La soci\u00e9t\u00e9 a donc tout int\u00e9r\u00eat \u00e0 mettre fin \u00e0 cette pratique si elle souhaite faire davantage de b\u00e9n\u00e9fices.<\/strong><\/p>\n

\"netflix\"<\/p>\n

Netflix est l'une des plus grandes plateformes de streaming vid\u00e9o avec plus de 200 millions d'abonn\u00e9s payants<\/a>. Selon le cabinet d'\u00e9tudes Magid, un tiers des utilisateurs de Netflix ont d\u00e9clar\u00e9 partager leur mot de passe avec au moins une autre personne<\/strong>. Ce chiffre devrait augmenter avec l'arriv\u00e9e de nouveaux services de streaming sur le march\u00e9, qui va augmenter le nombre d\u2019abonnements auxquels les utilisateurs vont vouloir souscrire.<\/p>\n

Selon Jason Bazinet, analyste financier chez Citi, ces partages de compte feraient perdre environ 6,2 milliards de dollars \u00e0 l\u2019entreprise chaque ann\u00e9e<\/strong>. Les chiffres sont alors plus inqui\u00e9tants qu\u2019en 2019, puisqu\u2019\u00e0 cette \u00e9poque la soci\u00e9t\u00e9 perdait environ 2 milliards d\u2019euros par an<\/a>. Pour r\u00e9duire ses pertes, Netflix aurait comme projet d\u2019interdire le partage de comptes entre amis<\/a>. En effet, la soci\u00e9t\u00e9 a r\u00e9cemment commenc\u00e9 \u00e0 envoyer des avertissements aux utilisateurs qui utilisent un compte qui n\u2019est pas reconnu comme \u00e9tant le leur.<\/p>\n