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Cr\u00e9dits : Alexander Shatov\/Unsplash<\/figcaption><\/figure>\n

Cela fait maintenant quelques ann\u00e9es que le placement de produit s\u2019est d\u00e9mocratis\u00e9 sur YouTube<\/strong>. Apr\u00e8s quelques contestations \u00e0 ses d\u00e9buts, il s\u2019est finalement impos\u00e9 comme une source de revenus fiable pour les cr\u00e9ateurs de contenus. Les utilisateurs, quant \u00e0 eux, se sont habitu\u00e9s \u00e0 voir appara\u00eetre des sponsors dans leurs vid\u00e9os. C\u2019est donc tout naturellement que Google souhaite aller plus loin, en permettant \u00e0 ces derniers de d\u00e9couvrir plus amplement les objets se trouvant dans les vid\u00e9os<\/strong>.<\/p>\n

La firme travaille en effet sur un algorithme capable de d\u00e9tecter automatiquement les produits pr\u00e9sent\u00e9s dans une vid\u00e9o<\/strong>. Elle pr\u00e9sente la chose comme ceci :\u00a0\u00ab\u2009Nous testons actuellement une nouvelle fonctionnalit\u00e9 qui affiche les produits d\u00e9tect\u00e9s dans les vid\u00e9os, ainsi que des produits similaires. La fonctionnalit\u00e9 appara\u00eetra entre les vid\u00e9os recommand\u00e9es, pour les utilisateurs scrollant sous le lecteur. L\u2019objectif est d\u2019aider les personnes \u00e0 visionner d\u2019autres vid\u00e9os et informations \u00e0 propos de ces produits sur YouTube\u2009\u00bb.<\/em><\/p>\n

Sur le m\u00eame sujet \u2014 YouTube peut d\u00e9sormais d\u00e9sactiver la mon\u00e9tisation des vid\u00e9os avant leur publication<\/a><\/strong><\/p>\n