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{"id":2331121,"date":"2020-10-30T16:16:41","date_gmt":"2020-10-30T15:16:41","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2331121"},"modified":"2020-10-30T16:16:41","modified_gmt":"2020-10-30T15:16:41","slug":"3e-trimestre-2020-xiaomi-devance-apple-samsung-recupere-la-1ere-place-a-huawei","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/3e-trimestre-2020-xiaomi-devance-apple-samsung-recupere-la-1ere-place-a-huawei.html","title":{"rendered":"Ventes de smartphones : Xiaomi passe devant Apple au 3e trimestre 2020"},"content":{"rendered":"

Selon les chiffres de Canalys, Xiaomi a exp\u00e9di\u00e9 plus de smartphones qu'Apple ce trimestre, r\u00e9cup\u00e9rant ainsi la troisi\u00e8me place du podium habituellement d\u00e9tenue par la firme de Cupertino. Des r\u00e9sultats probablement temporaires, \u00e0 la vue des chiffres de vente d\u00e9j\u00e0 impressionnants de l'iPhone 12. Samsung reprend quant \u00e0 elle la premi\u00e8re place en pulv\u00e9risant les chiffres de Huawei.<\/strong><\/p>\n

\"iPhone<\/p>\n

Ce 3e trimestre 2020 a \u00e9t\u00e9 synonyme de rebondissements pour les constructeurs de smartphones. Le cabinet Canalys a d\u00e9voil\u00e9 le classement des marques ayant exp\u00e9di\u00e9 (et non vendus) le plus de smartphones ces quatre derniers mois, d\u00e9voilant ainsi un podium chamboul\u00e9<\/strong> compar\u00e9 au trimestre dernier. Apr\u00e8s avoir d\u00e9pass\u00e9 Apple et Huawei en devenant num\u00e9ro 2 en France au deuxi\u00e8me trimestre<\/a>, Xiaomi rafle la 3e place \u00e0 la firme \u00e0 la pomme<\/strong>, pourtant habitu\u00e9e \u00e0 cette position. Avec 47,1 millions de smartphones livr\u00e9s<\/strong>, soit 13,5% de PDM (Parts De March\u00e9), le fabricant chinois d\u00e9passe de quasiment 4 millions les chiffres d'Apple (43,2 millions, 12,4 % de PDM<\/strong>).<\/p>\n

D'apr\u00e8s Canalys, ce changement peut s'expliquer par les strat\u00e9gies radicalement diff\u00e9rentes entre Xiaomi et Apple. Forte de son large panel de produits destin\u00e9s \u00e0 tous les portefeuilles, la firme chinoise propose aussi bien des smartphones bas de gamme que haut de gamme, contrairement \u00e0 Apple qui se concentre sur le haut du panier. Nous sommes pourtant loin d'assister \u00e0 la chute de la marque \u00e0 la pomme, puisque Canalys rappelle que les ventes de l'iPhone 12 devraient l'aider \u00e0 remonter sur le podium<\/strong>. En effet, les op\u00e9rateurs se pr\u00e9parent d\u00e9j\u00e0 \u00e0 un volume de ventes in\u00e9dit depuis l'iPhone 6<\/a>.<\/p>\n