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Cr\u00e9dit : Unsplash<\/figcaption><\/figure>\n

App Annie, sp\u00e9cialiste du marketing et de la mon\u00e9tisation des applications, a publi\u00e9 un nouveau barom\u00e8tre sur l\u2019activit\u00e9 de l\u2019App Store, du Play Store, mais \u00e9galement sur le temps pass\u00e9 par les consommateurs sur leur smartphone. Ce barom\u00e8tre se concentre sur la premi\u00e8re moiti\u00e9 de l\u2019ann\u00e9e 2020. Soit celle o\u00f9 de nombreux pays ont impos\u00e9 un confinement de leur population. Et, ce qui est tr\u00e8s pr\u00e9visible, tous les indicateurs ont observ\u00e9 une hausse consid\u00e9rable<\/strong>.<\/p>\n

Lire aussi – Play Store, App Store : ils vous ont fait d\u00e9penser plus de 60 milliards de dollars en 2019 !<\/a><\/strong><\/p>\n

Et cela commence d\u00e8s le premier sujet abord\u00e9 par le barom\u00e8tre\u00a0: le nombre de t\u00e9l\u00e9chargements effectu\u00e9s dans le monde depuis l\u2019App Store et le Play Store. Il atteint le chiffre de 64 milliards<\/strong>, soit une hausse de 10\u00a0%. Cela veut dire que de nombreuses applications ont vu arriver de nouveaux consommateurs, de nouvelles cibles pour leurs services. Comme toujours, Android repr\u00e9sente environ 60\u00a0% des t\u00e9l\u00e9chargements<\/strong>, contre 40\u00a0% environ pour iOS.<\/p>\n