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Kuniye

{"id":2306156,"date":"2020-07-10T14:41:45","date_gmt":"2020-07-10T12:41:45","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2306156"},"modified":"2022-04-07T08:48:57","modified_gmt":"2022-04-07T06:48:57","slug":"canal-condamne-pour-de-la-vente-forcee-plus-de-400-000-abonnes-sont-concernes","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/canal-condamne-pour-de-la-vente-forcee-plus-de-400-000-abonnes-sont-concernes.html","title":{"rendered":"Canal+ condamn\u00e9 pour de la vente forc\u00e9e, plus de 400 000 abonn\u00e9s sont concern\u00e9s"},"content":{"rendered":"

Le groupe Canal+ a \u00e9t\u00e9 condamn\u00e9 par le tribunal de Nanterre pour vente sans commande pr\u00e9alable, ou vente forc\u00e9e. 430 000 abonn\u00e9s sont ainsi concern\u00e9s. La filiale du groupe Vivendi devra s\u2019acquitter d\u2019une amende dont le montant, proportionnel au pr\u00e9judice, sera compris entre 3 et 5 millions d\u2019euros.<\/strong><\/p>\n

$\"canal$ <\/p>\n

Le but de toute entreprise est d\u2019augmenter ses revenus. Quand la majorit\u00e9 des revenus proviennent d\u2019un service fourni par abonnement, comme en t\u00e9l\u00e9phonie, en musique ou en t\u00e9l\u00e9vision, le but est d\u2019inciter les consommateurs \u00e0 adopter de nouveaux services pour faire progresser \u00ab\u00a0l\u2019ARPU<\/strong>\u00a0\u00bb, ou en bon fran\u00e7ais, le revenu moyen par utilisateur (Average Revenues Per User<\/strong>). L\u2019ARPU est l\u2019indicateur privil\u00e9gi\u00e9 pour estimer la rentabilit\u00e9 d\u2019un service. Tout simplement.<\/p>\n

Vous avez certainement \u00e9t\u00e9 dans cette situation : vous \u00eates abonn\u00e9 \u00e0 un service et votre fournisseur vous propose d\u2019enrichir votre offre avec des services \u00e0 valeur ajout\u00e9e, contre une petite augmentation tarifaire<\/strong>. Les abonn\u00e9s de Bouygues Telecom savent de quoi nous parlons, puisque l\u2019op\u00e9rateur a d\u00e9cid\u00e9 d\u2019augmenter les prix de ses forfaits B&You ces derni\u00e8res semaines<\/a> de 3 \u00e0 5 euros selon leur offre initiale. L\u2019entreprise est d\u2019ailleurs assez coutumi\u00e8re de cette pratique.<\/p>\n

Elle n'est d'ailleurs pas la seule. SFR a augment\u00e9 en fin d'ann\u00e9e derni\u00e8re le prix des forfaits RED de plusieurs euros<\/a>. Et Free a tent\u00e9 en fin d'ann\u00e9e derni\u00e8re d'augmenter de 1 euro le prix de tous ses abonnements Free Mobile et Freebox (en \u00e9change de l'inclusion d'une offre jusqu'alors optionnelle). Une d\u00e9cision curieuse de la part du groupe Iliad assez peu coutumi\u00e8re de cette pratique. Elle s'est ravis\u00e9e quelques jours plus tard<\/a>.<\/p>\n