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{"id":2268628,"date":"2019-12-20T13:30:08","date_gmt":"2019-12-20T12:30:08","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2268628"},"modified":"2022-03-07T08:45:46","modified_gmt":"2022-03-07T07:45:46","slug":"google-ecope-de-150-millions-deuros-damende-de-la-france-pour-abus-de-position-dominante","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/google-ecope-de-150-millions-deuros-damende-de-la-france-pour-abus-de-position-dominante.html","title":{"rendered":"Google \u00e9cope de 150 millions d’euros d’amende de la France pour abus de position dominante"},"content":{"rendered":"

Google \u00e9cope de 150 millions d'euros d'amende de la France pour abus de position dominante sur le march\u00e9 de la publicit\u00e9. Plus pr\u00e9cis\u00e9ment, c'est l'Autorit\u00e9 fran\u00e7aise de la concurrence qui a d\u00e9cid\u00e9 d'infliger cette sanction au g\u00e9ant du web. Les r\u00e8gles qui r\u00e9gissent le fonctionnement de Google Ads sont directement point\u00e9es du doigt par l'organisme, les jugeant “difficilement compr\u00e9hensible” et appliqu\u00e9es “de mani\u00e8re in\u00e9quitable et al\u00e9atoire”. C'est la premi\u00e8re fois que l'Autorit\u00e9 fran\u00e7aise de la concurrence s'attaque \u00e0 Google.<\/strong><\/p>\n

\"\"
Cr\u00e9dits : Ben Nutall via Flickr<\/figcaption><\/figure>\n

Apr\u00e8s avoir pr\u00e9f\u00e9r\u00e9 payer un milliard d'euros d'amendes pour r\u00e9gler ses probl\u00e8mes avec le fisc fran\u00e7ais<\/a>, Google a d\u00e9sormais affaire \u00e0 l'Autorit\u00e9 fran\u00e7aise de la concurrence. L'organisme annonce ce vendredi 20 d\u00e9cembre dans un communiqu\u00e9 avoir inflig\u00e9 une amende de 150 millions d'euros \u00e0 la firme de Mountain View pour le motif suivant : abus de position dominante sur le march\u00e9 de la publicit\u00e9.<\/p>\n

L'organisme pointe du doigt les r\u00e8gles qui r\u00e9gissent le fonctionnement de Google Ads, la plateforme publicitaire du groupe, qu'elles jugent “opaques et difficilement compr\u00e9hensibles”<\/em> et appliqu\u00e9es “de mani\u00e8re in\u00e9quitable et al\u00e9atoire”.\u00a0<\/em>Pour l'institution, ces r\u00e8gles peuvent amener certaines entreprises \u00e0 \u00eatre exclues de mani\u00e8re injuste de la plate-forme publicitaire. “Cela conduit \u00e0 des dommages \u00e0 la fois pour les clients annonceurs mais aussi pour les utilisateurs du moteur de recherche”<\/em>, affirme l'Autorit\u00e9 dans son communiqu\u00e9.<\/p>\n

C'est une d\u00e9cision extr\u00eamement importante pour l'Autorit\u00e9 puisque c'est la premi\u00e8re d\u00e9cision de sanction concernant Google”,\u00a0<\/em>d\u00e9clarait fi\u00e8rement \u00e0 la presse la pr\u00e9sidente de l'Autorit\u00e9 Isabelle de Silva. Elle poursuit : “On fait face \u00e0 une domination comme on en tr\u00e8s rarement vu dans l'histoire de l'\u00e9conomie […] Elle donne \u00e0 Google un pouvoir de vie ou de mort sur certaines petites entreprises”<\/em>,<\/span> d\u00e9nonce-t-elle. Google a affirm\u00e9 vouloir faire appel de cette d\u00e9cision.<\/p>\n