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{"id":2259348,"date":"2019-11-06T17:10:54","date_gmt":"2019-11-06T16:10:54","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2259348"},"modified":"2019-11-06T17:14:33","modified_gmt":"2019-11-06T16:14:33","slug":"apple-tv-ses-series-generent-peu-dinteret-compare-a-netflix-et-prime-video","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/apple-tv-ses-series-generent-peu-dinteret-compare-a-netflix-et-prime-video.html","title":{"rendered":"Apple TV+ : ses s\u00e9ries g\u00e9n\u00e8rent peu d’int\u00e9r\u00eat compar\u00e9 \u00e0 Netflix et Prime Video"},"content":{"rendered":"

Apple TV+ g\u00e9n\u00e9rerait pour l'instant un int\u00e9r\u00eat tr\u00e8s limit\u00e9, selon Parrot Analytics. En analysant les mentions et interactions sur les r\u00e9seaux sociaux, la firme n'est parvenue \u00e0 placer qu'une seule de ses s\u00e9ries dans le top 20 des s\u00e9ries les plus demand\u00e9es par les internautes \u00e9tabli par Parrot Analytics. N\u00e9anmoins, la situation pourrait rapidement \u00e9voluer.\u00a0<\/strong><\/p>\n

\"Apple<\/p>\n

Apple TV+ pourrait devoir patienter encore pour pouvoir tutoyer Netflix et Amazon Prime<\/a> Video. C'est en tout cas ce que r\u00e9v\u00e8le une \u00e9tude de Parrot Analytics bas\u00e9e sur diverses sources de donn\u00e9es, dont l'int\u00e9r\u00eat g\u00e9n\u00e9r\u00e9 par les internautes autour des s\u00e9ries de la plateforme 24h et 48h apr\u00e8s leur lancement. Parrot Analytics compare ces donn\u00e9es \u00e0 celles de s\u00e9ries Netflix, Amazon Prime Video et Hulu, toujours 24h et 48h apr\u00e8s leur lancement. Or, le constat est sans appel : pour l'heure, les s\u00e9ries Apple TV+<\/a> g\u00e9n\u00e8rent comparativement tr\u00e8s peu d'int\u00e9r\u00eat. A l'exception de See<\/em>.<\/p>\n

D'autres s\u00e9ries, comme The Morning Show<\/em> avec Jennifer Alliston donnent pour l'heure plut\u00f4t l'impression d'un flop. La s\u00e9rie qui met en sc\u00e8ne une matinale t\u00e9l\u00e9vis\u00e9e frapp\u00e9e de plein fouet par le scandale #MeToo a g\u00e9n\u00e9r\u00e9 pr\u00e8s de 12 fois moins d'int\u00e9r\u00eat que la s\u00e9rie See<\/em> avec Jason Momoa.\u00a0The Morning Show\u00a0<\/em>est pourtant l'un des investissements les plus lourds pour Apple, avec des \u00e9pisodes \u00e0 plus de 15 millions de dollars pi\u00e8ce. La s\u00e9rie a \u00e9t\u00e9 renouvel\u00e9e pour une seconde saison avant m\u00eame le lancement d'Apple TV+.<\/p>\n

Le service dispose d'une force de frappe sans pr\u00e9c\u00e9dent : Apple TV+ atteint tout de m\u00eame 2 milliard d'utilisateurs sur 4 milliards d'appareils, le tout dans une centaine de pays dont la France. En comparaison, Netflix, \u00e9tait lors de son lancement uniquement disponible aux Etats-Unis et au Canada. Bien s\u00fbr, il faut se m\u00e9fier de ces chiffres : apr\u00e8s tout, il n'existe pas encore de chiffres d'audience officiels, et les chiffres de Parrot Analytics refl\u00e8tent surtout des interactions sur les r\u00e9seaux sociaux – collect\u00e9s selon des m\u00e9thodes propri\u00e9taires.<\/p>\n

N\u00e9anmoins, il ne sont peut-\u00eatre finalement pas si surprenants que cela.<\/p>\n