Xperia : Sony continuera de vendre des smartphones en Europe<\/title>\n<meta name=\"description\" content=\"Sony annonce un changement de cap pour sa division mobile - mais continuera de vendre des smartphones en Europe, au Japon, \u00e0 Taiwan et Hong Kong.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xperia : Sony continuera de vendre des smartphones en Europe\" \/>\n<meta property=\"og:description\" content=\"Sony annonce un changement de cap pour sa division mobile - mais continuera de vendre des smartphones en Europe, au Japon, \u00e0 Taiwan et Hong Kong.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html\" \/>\n<meta property=\"og:site_name\" content=\"PhonAndroid\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phonandroid\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-06T08:14:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-16T08:56:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp-pa.phonandroid.com\/uploads\/2019\/06\/sony.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Romain Bonnemaison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@phonandroid\" \/>\n<meta name=\"twitter:site\" content=\"@phonandroid\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Romain Bonnemaison\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html\"},\"author\":{\"name\":\"Romain Bonnemaison\",\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/person\/4937ce13421bbd187b748ad780d0f3a6\"},\"headline\":\"Xperia : Sony continuera de vendre des smartphones en Europe\",\"datePublished\":\"2019-06-06T08:14:53+00:00\",\"dateModified\":\"2022-03-16T08:56:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html\"},\"wordCount\":591,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/www.phonandroid.com\/#organization\"},\"articleSection\":[\"Sony\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html#respond\"]}],\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.phonandroid.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html\",\"url\":\"https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html\",\"name\":\"Xperia : Sony continuera de vendre des smartphones en Europe\",\"isPartOf\":{\"@id\":\"https:\/\/www.phonandroid.com\/#website\"},\"datePublished\":\"2019-06-06T08:14:53+00:00\",\"dateModified\":\"2022-03-16T08:56:36+00:00\",\"description\":\"Sony annonce un changement de cap pour sa division mobile - mais continuera de vendre des smartphones en Europe, au Japon, \u00e0 Taiwan et Hong Kong.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.phonandroid.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Xperia : Sony continuera de vendre des smartphones en Europe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.phonandroid.com\/#website\",\"url\":\"https:\/\/www.phonandroid.com\/\",\"name\":\"PhonAndroid\",\"description\":\"PhonAndroid\",\"publisher\":{\"@id\":\"https:\/\/www.phonandroid.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.phonandroid.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.phonandroid.com\/#organization\",\"name\":\"PhonAndroid\",\"url\":\"https:\/\/www.phonandroid.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.phonandroid.com\/wp-content\/themes\/phonadroid-v3\/assets\/images\/lg-phonandroid-amp-4.png\",\"contentUrl\":\"https:\/\/img.phonandroid.com\/2023\/06\/dark.png\",\"width\":280,\"height\":60,\"caption\":\"PhonAndroid\"},\"image\":{\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/phonandroid\",\"https:\/\/twitter.com\/phonandroid\",\"https:\/\/www.youtube.com\/user\/Phonandroidtv\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/person\/4937ce13421bbd187b748ad780d0f3a6\",\"name\":\"Romain Bonnemaison\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5569998d0f3bb408e0de8306ebcb8be5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5569998d0f3bb408e0de8306ebcb8be5?s=96&d=mm&r=g\",\"caption\":\"Romain Bonnemaison\"},\"url\":\"https:\/\/www.phonandroid.com\/author\/romain75\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Xperia : Sony continuera de vendre des smartphones en Europe","description":"Sony annonce un changement de cap pour sa division mobile - mais continuera de vendre des smartphones en Europe, au Japon, \u00e0 Taiwan et Hong Kong.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html","og_locale":"fr_FR","og_type":"article","og_title":"Xperia : Sony continuera de vendre des smartphones en Europe","og_description":"Sony annonce un changement de cap pour sa division mobile - mais continuera de vendre des smartphones en Europe, au Japon, \u00e0 Taiwan et Hong Kong.","og_url":"https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html","og_site_name":"PhonAndroid","article_publisher":"https:\/\/www.facebook.com\/phonandroid","article_published_time":"2019-06-06T08:14:53+00:00","article_modified_time":"2022-03-16T08:56:36+00:00","og_image":[{"width":840,"height":525,"url":"https:\/\/wp-pa.phonandroid.com\/uploads\/2019\/06\/sony.jpg","type":"image\/jpeg"}],"author":"Romain Bonnemaison","twitter_card":"summary_large_image","twitter_creator":"@phonandroid","twitter_site":"@phonandroid","twitter_misc":{"Written by":"Romain Bonnemaison","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html#article","isPartOf":{"@id":"https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html"},"author":{"name":"Romain Bonnemaison","@id":"https:\/\/www.phonandroid.com\/#\/schema\/person\/4937ce13421bbd187b748ad780d0f3a6"},"headline":"Xperia : Sony continuera de vendre des smartphones en Europe","datePublished":"2019-06-06T08:14:53+00:00","dateModified":"2022-03-16T08:56:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html"},"wordCount":591,"commentCount":4,"publisher":{"@id":"https:\/\/www.phonandroid.com\/#organization"},"articleSection":["Sony"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html#respond"]}],"copyrightYear":"2019","copyrightHolder":{"@id":"https:\/\/www.phonandroid.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html","url":"https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html","name":"Xperia : Sony continuera de vendre des smartphones en Europe","isPartOf":{"@id":"https:\/\/www.phonandroid.com\/#website"},"datePublished":"2019-06-06T08:14:53+00:00","dateModified":"2022-03-16T08:56:36+00:00","description":"Sony annonce un changement de cap pour sa division mobile

{"id":2234939,"date":"2019-06-06T10:14:53","date_gmt":"2019-06-06T08:14:53","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2234939"},"modified":"2022-03-16T09:56:36","modified_gmt":"2022-03-16T08:56:36","slug":"xperia-sony-continuera-de-vendre-des-smartphones-en-europe","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/xperia-sony-continuera-de-vendre-des-smartphones-en-europe.html","title":{"rendered":"Xperia : Sony continuera de vendre des smartphones en Europe"},"content":{"rendered":"

Sony n'arr\u00eatera pas de vendre des smartphone, mais r\u00e9oriente sa strat\u00e9gie : la division mobile de Sony esp\u00e8re atteindre la rentabilit\u00e9 d'ici 2020 – et se concentrera d\u00e9sormais sur une poign\u00e9e de march\u00e9s. Ainsi Sony ne vendra plus ses smartphones qu'en Europe, au Japon, \u00e0 Taiwan et Hong Kong. La firme compte \u00e9galement se diff\u00e9rencier gr\u00e2ce \u00e0 des technologies issues des autres divisions du groupe – ce qui commence \u00e0 se retrouver dans les derni\u00e8res g\u00e9n\u00e9rations de smartphones Xperia.\u00a0<\/strong><\/p>\n

\"sony\"<\/p>\n

Sony n'abandonne finalement pas le march\u00e9 mobile<\/a>. Lors de son “corporate strategy day” – l'annonce annuelle de ses r\u00e9sultats financiers – Sony a d\u00e9taill\u00e9 ses ambitions pour l'ann\u00e9e fiscale 2020 (qui se termine le 31 mars 2021). L'une des annonces, en particulier, a retenu notre attention : le constructeur nippon a en effet largement parl\u00e9 de son changement de strat\u00e9gie autour de la gamme de smartphones Xperia. On apprend ainsi que Sony Mobile fait d\u00e9sormais partie de la division “Mobile Communication” du d\u00e9partement “Electronics Products & Solution Segment”.<\/p>\n