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{"id":2216102,"date":"2019-01-31T13:01:30","date_gmt":"2019-01-31T12:01:30","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2216102"},"modified":"2019-01-31T13:01:30","modified_gmt":"2019-01-31T12:01:30","slug":"samsung-est-reste-numero-1-mondial-en-2018-malgre-huawei-et-une-baisse-des-ventes","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/samsung-est-reste-numero-1-mondial-en-2018-malgre-huawei-et-une-baisse-des-ventes.html","title":{"rendered":"Samsung est rest\u00e9 num\u00e9ro 1 mondial en 2018 malgr\u00e9 Huawei et une baisse des ventes"},"content":{"rendered":"

Samsung est rest\u00e9 le premier constructeur de smartphone dans le monde en 2018 dans un contexte de concurrence f\u00e9roce et de contraction du march\u00e9. Les ventes du constructeur ont baiss\u00e9, comme celles d'Apple – qui passe de nouveau second sur l'ann\u00e9e. Huawei, Xiaomi et Oppo ont, eux, au contraire connu une tr\u00e8s forte progression. Qui ne suffit n\u00e9anmoins pas cette ann\u00e9e \u00e0 rebattre compl\u00e8tement les cartes.\u00a0<\/strong><\/p>\n

\"Samsung<\/p>\n

Samsung reste indiscutablement le roi de l'industrie du smartphone – le constructeur \u00e9tait num\u00e9ro 1 en 2018 comme depuis chaque ann\u00e9e depuis la chute de Nokia, RIM\/BlackBerry et HTC au tournant de la d\u00e9cennie. Ce qui ne signifie pas que les choses ne changeront pas \u00e0 d\u00e8s 2019. Car les cartes sont en train d'\u00eatre rebattues sur fond d'intensification de la concurrence et d'un march\u00e9 victime de ses contradictions. Ainsi selon Canalys, les ventes de smartphones Samsung ont baiss\u00e9, comme celles d'Apple, en 2018 (respectivement de -7,2% et -1,7%), tandis que celles de Huawei, Xiaomi et Oppo ont au contraire b\u00e9n\u00e9fici\u00e9 d'un grand coup d'acc\u00e9l\u00e9rateur (+34,5%, +31,6% et +6,9%). La performance du dernier peut sembler plus faible que ses concurrents chinois, mais la situation change radicalement lorsque l'on s'int\u00e9resse uniquement aux derniers trimestres 2018 et 2017 : Oppo voit ainsi ses ventes exploser de 20% sur le dernier trimestre de l'ann\u00e9e.<\/p>\n