premier bilan du bloqueur de publicit\u00e9s int\u00e9gr\u00e9, il am\u00e9liore vraiment l'exp\u00e9rience de navigation<\/title>\n<meta name=\"description\" content=\"Google Chrome propose depuis quelques mois un bloqueur de publicit\u00e9s natif dans plusieurs pays. Il s'appr\u00eate pour un lancement mondial et Google dresse un premier bilan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Chrome : premier bilan du bloqueur de publicit\u00e9s int\u00e9gr\u00e9, il am\u00e9liore vraiment l'exp\u00e9rience de navigation\" \/>\n<meta property=\"og:description\" content=\"Google Chrome propose depuis quelques mois un bloqueur de publicit\u00e9s natif dans plusieurs pays. Il s'appr\u00eate pour un lancement mondial et Google dresse un premier bilan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html\" \/>\n<meta property=\"og:site_name\" content=\"PhonAndroid\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phonandroid\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-10T08:09:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-19T10:52:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp-pa.phonandroid.com\/uploads\/2018\/07\/google-chrome.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Igue\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@phonandroid\" \/>\n<meta name=\"twitter:site\" content=\"@phonandroid\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Igue\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html\"},\"author\":{\"name\":\"David Igue\",\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/person\/a7e0d5e47047088f213febe9e7efec50\"},\"headline\":\"Google Chrome : premier bilan du bloqueur de publicit\u00e9s int\u00e9gr\u00e9, il am\u00e9liore vraiment l’exp\u00e9rience de navigation\",\"datePublished\":\"2019-01-10T08:09:12+00:00\",\"dateModified\":\"2023-12-19T10:52:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html\"},\"wordCount\":469,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.phonandroid.com\/#organization\"},\"keywords\":[\"Chrome\"],\"articleSection\":[\"Applications\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html#respond\"]}],\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.phonandroid.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html\",\"url\":\"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html\",\"name\":\"Google Chrome : premier bilan du bloqueur de publicit\u00e9s int\u00e9gr\u00e9, il am\u00e9liore vraiment l'exp\u00e9rience de navigation\",\"isPartOf\":{\"@id\":\"https:\/\/www.phonandroid.com\/#website\"},\"datePublished\":\"2019-01-10T08:09:12+00:00\",\"dateModified\":\"2023-12-19T10:52:57+00:00\",\"description\":\"Google Chrome propose depuis quelques mois un bloqueur de publicit\u00e9s natif dans plusieurs pays. Il s'appr\u00eate pour un lancement mondial et Google dresse un premier bilan.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.phonandroid.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Chrome : premier bilan du bloqueur de publicit\u00e9s int\u00e9gr\u00e9, il am\u00e9liore vraiment l’exp\u00e9rience de navigation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.phonandroid.com\/#website\",\"url\":\"https:\/\/www.phonandroid.com\/\",\"name\":\"PhonAndroid\",\"description\":\"PhonAndroid\",\"publisher\":{\"@id\":\"https:\/\/www.phonandroid.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.phonandroid.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.phonandroid.com\/#organization\",\"name\":\"PhonAndroid\",\"url\":\"https:\/\/www.phonandroid.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.phonandroid.com\/wp-content\/themes\/phonadroid-v3\/assets\/images\/lg-phonandroid-amp-4.png\",\"contentUrl\":\"https:\/\/img.phonandroid.com\/2023\/06\/dark.png\",\"width\":280,\"height\":60,\"caption\":\"PhonAndroid\"},\"image\":{\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/phonandroid\",\"https:\/\/twitter.com\/phonandroid\",\"https:\/\/www.youtube.com\/user\/Phonandroidtv\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/person\/a7e0d5e47047088f213febe9e7efec50\",\"name\":\"David Igue\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/00a1a9750e18ef42504371e7061b875f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/00a1a9750e18ef42504371e7061b875f?s=96&d=mm&r=g\",\"caption\":\"David Igue\"},\"description\":\"\u00c9pris des nouvelles technologies et de l'univers d'Android en particulier, j\u2019ai int\u00e9gr\u00e9 l'\u00e9quipe Phonandroid il y a quelques ann\u00e9es. Scientifique \u00e0 la base et litt\u00e9raire dans l'\u00e2me, j'y j'exprime ma passion \u00e0 travers le meilleur de l'actualit\u00e9, des bons plans et guides d'achat high-tech.\",\"url\":\"https:\/\/www.phonandroid.com\/author\/david75\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Chrome : premier bilan du bloqueur de publicit\u00e9s int\u00e9gr\u00e9, il am\u00e9liore vraiment l'exp\u00e9rience de navigation","description":"Google Chrome propose depuis quelques mois un bloqueur de publicit\u00e9s natif dans plusieurs pays. Il s'appr\u00eate pour un lancement mondial et Google dresse un premier bilan.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html","og_locale":"fr_FR","og_type":"article","og_title":"Google Chrome : premier bilan du bloqueur de publicit\u00e9s int\u00e9gr\u00e9, il am\u00e9liore vraiment l'exp\u00e9rience de navigation","og_description":"Google Chrome propose depuis quelques mois un bloqueur de publicit\u00e9s natif dans plusieurs pays. Il s'appr\u00eate pour un lancement mondial et Google dresse un premier bilan.","og_url":"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html","og_site_name":"PhonAndroid","article_publisher":"https:\/\/www.facebook.com\/phonandroid","article_published_time":"2019-01-10T08:09:12+00:00","article_modified_time":"2023-12-19T10:52:57+00:00","og_image":[{"width":840,"height":525,"url":"https:\/\/wp-pa.phonandroid.com\/uploads\/2018\/07\/google-chrome.jpg","type":"image\/jpeg"}],"author":"David Igue","twitter_card":"summary_large_image","twitter_creator":"@phonandroid","twitter_site":"@phonandroid","twitter_misc":{"Written by":"David Igue","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html#article","isPartOf":{"@id":"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html"},"author":{"name":"David Igue","@id":"https:\/\/www.phonandroid.com\/#\/schema\/person\/a7e0d5e47047088f213febe9e7efec50"},"headline":"Google Chrome : premier bilan du bloqueur de publicit\u00e9s int\u00e9gr\u00e9, il am\u00e9liore vraiment l’exp\u00e9rience de navigation","datePublished":"2019-01-10T08:09:12+00:00","dateModified":"2023-12-19T10:52:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html"},"wordCount":469,"commentCount":1,"publisher":{"@id":"https:\/\/www.phonandroid.com\/#organization"},"keywords":["Chrome"],"articleSection":["Applications"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html#respond"]}],"copyrightYear":"2019","copyrightHolder":{"@id":"https:\/\/www.phonandroid.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html","url":"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html","name":"Google Chrome : premier bilan du bloqueur de publicit\u00e9s int\u00e9gr\u00e9, il am\u00e9liore vraiment l'exp\u00e9rience de navigation","isPartOf":{"@id":"https:\/\/www.phonandroid.com\/#website"},"datePublished":"2019-01-10T08:09:12+00:00","dateModified":"2023-12-19T10:52:57+00:00","description":"Google Chrome propose depuis quelques mois un bloqueur de publicit\u00e9s natif dans plusieurs pays. Il s'appr\u00eate pour un lancement mondial et Google dresse un premier bilan.","breadcrumb":{"@id":"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.phonandroid.com\/"},{"@type":"ListItem","position":2,"name":"Google Chrome : premier bilan du bloqueur de publicit\u00e9s int\u00e9gr\u00e9, il am\u00e9liore vraiment l’exp\u00e9rience de navigation"}]},{"@type":"WebSite","@id":"https:\/\/www.phonandroid.com\/#website","url":"https:\/\/www.phonandroid.com\/","name":"PhonAndroid","description":"PhonAndroid","publisher":{"@id":"https:\/\/www.phonandroid.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.phonandroid.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.phonandroid.com\/#organization","name":"PhonAndroid","url":"https:\/\/www.phonandroid.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.phonandroid.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.phonandroid.com\/wp-content\/themes\/phonadroid-v3\/assets\/images\/lg-phonandroid-amp-4.png","contentUrl":"https:\/\/img.phonandroid.com\/2023\/06\/dark.png","width":280,"height":60,"caption":"PhonAndroid"},"image":{"@id":"https:\/\/www.phonandroid.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/phonandroid","https:\/\/twitter.com\/phonandroid","https:\/\/www.youtube.com\/user\/Phonandroidtv"]},{"@type":"Person","@id":"https:\/\/www.phonandroid.com\/#\/schema\/person\/a7e0d5e47047088f213febe9e7efec50","name":"David Igue","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.phonandroid.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/00a1a9750e18ef42504371e7061b875f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/00a1a9750e18ef42504371e7061b875f?s=96&d=mm&r=g","caption":"David Igue"},"description":"\u00c9pris des nouvelles technologies et de l'univers d'Android en particulier, j\u2019ai int\u00e9gr\u00e9 l'\u00e9quipe Phonandroid il y a quelques ann\u00e9es. Scientifique \u00e0 la base et litt\u00e9raire dans l'\u00e2me, j'y j'exprime ma passion \u00e0 travers le meilleur de l'actualit\u00e9, des bons plans et guides d'achat high-tech.","url":"https:\/\/www.phonandroid.com\/author\/david75"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/posts\/2211078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/comments?post=2211078"}],"version-history":[{"count":16,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/posts\/2211078\/revisions"}],"predecessor-version":[{"id":2566817,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/posts\/2211078\/revisions\/2566817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/media\/2163155"}],"wp:attachment":[{"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/media?parent=2211078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/categories?post=2211078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/tags?post=2211078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":2211078,"date":"2019-01-10T09:09:12","date_gmt":"2019-01-10T08:09:12","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2211078"},"modified":"2023-12-19T11:52:57","modified_gmt":"2023-12-19T10:52:57","slug":"google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/google-chrome-bilan-bloqueur-publicites-integre-ameliore-vraiment-experience-navigation.html","title":{"rendered":"Google Chrome : premier bilan du bloqueur de publicit\u00e9s int\u00e9gr\u00e9, il am\u00e9liore vraiment l’exp\u00e9rience de navigation"},"content":{"rendered":"

Google Chrome va d\u00e9ployer son bloqueur de publicit\u00e9s natif partout dans le monde \u00e0 partir de juillet 2019. Le navigateur propose depuis environ un an une fonctionnalit\u00e9 int\u00e9gr\u00e9e qui bloque automatiquement les publicit\u00e9s jug\u00e9es intrusives. Apr\u00e8s une disponibilit\u00e9 en Am\u00e9rique du Nord, puis en Europe, la firme de Mountain View embo\u00eete le pas \u00e0\u00a0la Coalition for Better Ads et annonce un d\u00e9ploiement partout dans le monde. Elle en a profit\u00e9 pour dresser un premier bilan depuis la mise en place du syst\u00e8me.<\/strong><\/p>\n

\"Google<\/p>\n

 <\/p>\n

Les publicit\u00e9s intrusives sont particuli\u00e8rement n\u00e9gatives pour l'exp\u00e9rience utilisateur. Google a d\u00e9cid\u00e9 de prendre le probl\u00e8me \u00e0 bras le corps en lan\u00e7ant un bloqueur de publicit\u00e9 natif dans Chrome<\/a>. Il se base sur des crit\u00e8res conformes aux r\u00e8gles \u00e9tablies par la Coalition for Better Ads<\/strong>, une association mondiale qui inclut des acteurs comme Google, Facebook, ou encore Microsoft et qui oeuvre pour des pratiques publicitaires responsables. Google a annonc\u00e9 cette semaine qu'il \u00e9tendait son bloqueur de publicit\u00e9<\/a> au-del\u00e0 de l\u2019Am\u00e9rique du Nord et de l\u2019Europe pour couvrir tous les pays du monde. La firme en a profit\u00e9 pour vanter l'efficacit\u00e9 du syst\u00e8me apr\u00e8s plusieurs mois de test.<\/p>\n