Pourquoi le Galaxy S5 se vend moins bien que le Galaxy S4 ?<\/title>\n<meta name=\"description\" content=\"Avec des ventes m\u00e9diocres, le Galaxy S5 provoque un vaste chantier de refonte chez Samsung. Mais quelles sont les raisons d'un tel d\u00e9saveu du public ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phonandroid.com\/pourquoi-galaxy-s5-se-vend-moins-bien-que-galaxy-s4.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi le Galaxy S5 se vend moins bien que le Galaxy S4 ?\" \/>\n<meta property=\"og:description\" content=\"Avec des ventes m\u00e9diocres, le Galaxy S5 provoque un vaste chantier de refonte chez Samsung. 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Kuniye

<\/div>\n

La nouvelle a fait l'effet d'un coup de massue chez Samsung. Le Galaxy S5 se vendrait 40% en dessous des pr\u00e9visions<\/strong> de la marque cor\u00e9enne. Les rapports sont formels, le successeur du Galaxy S4 n'aurait plus la m\u00eame aura aupr\u00e8s des consommateurs qui ne pl\u00e9bisciteraient plus l'appareil comme les ann\u00e9es pr\u00e9c\u00e9dentes. Faut-il pour autant parler d'un fiasco commercial ?<\/p>\n

Les b\u00e9n\u00e9fices nets de Samsung sont en effet en chute libre, le troisi\u00e8me trimestre 2014 enregistre ainsi une baisse de 48,8%. Les 4 milliards de b\u00e9n\u00e9fices ainsi acquis sont pourtant au plus bas niveau de la firme<\/strong> depuis 2011. Preuve s'il en est d'un changement dans la perception des appareils Samsung et des ventes qui s'en ressentent fort logiquement.<\/p>\n

$\"Le$ <\/p>\n

S'agirait-il d'un d\u00e9samour du public pour Samsung<\/strong>, une marque qui semblait pourtant \u00e9minemment populaire depuis l'apparition du premier Galaxy S en 2010 ? Difficile de r\u00e9pondre aussi facilement \u00e0 cette question sachant qu'il existe probablement une multitude de r\u00e9ponses \u00e0 donner.<\/p>\n

Rappelons que le Galaxy S5 avait \u00e9t\u00e9 tr\u00e8s appr\u00e9ci\u00e9 dans notre test tout en soulignant les d\u00e9fauts qui perdurent depuis les d\u00e9buts. La finition du smartphone n'a jamais totalement convaincu et on peut l\u00e9gitimement se demander pourquoi le constructeur n'a jamais r\u00e9ellement revu de fond en comble ce point pr\u00e9cis. Sur ce secteur, nous sommes en effet loin de la qualit\u00e9 de HTC, voire de Apple.<\/p>\n

Mais les v\u00e9ritables raisons de la contre-performance sont peut-\u00eatre plus \u00e0 chercher du c\u00f4t\u00e9 du march\u00e9. Les acteurs changent<\/strong>, le monde \u00e9volue, et l'entr\u00e9e dans la bataille de nouveaux constructeurs rend plus difficile le succ\u00e8s d'un mod\u00e8le unique. L'\u00e9mergence des Wiko, Huawei, voire de OnePlus, Xiaomi et Meizu montre qu'il est possible de proposer des appareils de grande qualit\u00e9 \u00e0 des tarifs tr\u00e8s abordables.<\/p>\n

$\"Le$ <\/p>\n

Pendant plusieurs ann\u00e9es, un flagship sous Android en France \u00e9tait positionn\u00e9 sur un tarif initial de 600\/650 euros<\/strong> en d\u00e9but de vie. Or depuis quelques mois, des smartphones complet \u00e0 tarif plancher comme le Moto G parviennent \u00e0 proposer une exp\u00e9rience tr\u00e8s satisfaisante pour moins de 200 euros. Ajoutons que les marques chinoises commencent \u00e0 s\u00e9vir sur le territoire fran\u00e7ais.<\/p>\n

Huawei avec son r\u00e9cent Honor 6<\/a> propose un appareil haut de gamme pour 300 euros<\/strong> directement disponible depuis la France. L'op\u00e9ration est de fait plus facile pour les r\u00e9fractaires \u00e0 l'importation de ces petits bijoux chinois rarement vendus au-dessus de 300 euros pour des performances comparables \u00e0 un Galaxy S5 vendu le double.<\/p>\n

Si le Galaxy S5 chute du pi\u00e9destal\u00a0\u00e9rig\u00e9 par Samsung, il faut peut-\u00eatre chercher la cause chez les concurrents qui, \u00e0 d\u00e9faut de g\u00e9nie, proposent des mod\u00e8les de qualit\u00e9 \u00e0 des prix toujours plus bas. Si on ajoute que les innovations introduites par le Galaxy S5 semblent bien l\u00e9g\u00e8res aux yeux du plus grand nombre, alors il ne reste plus qu'\u00e0 esp\u00e9rer une s\u00e9rieuse remise en question \u00a0pour les Galaxy S<\/strong> futurs !<\/p>\n