quel est le r\u00e9seau social pr\u00e9f\u00e9r\u00e9 des fran\u00e7ais ?<\/title>\n<meta name=\"description\" content=\"M\u00e9diam\u00e9trie a publi\u00e9 une \u00e9tude sur l'utilisation des r\u00e9seaux sociaux en France. Lequel de Facebook, Twitter, Google+ et Instagram pr\u00e9f\u00e8rent-ils ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phonandroid.com\/facebook-twittergoogle-plusinstagram-quel-reseau-social-prefere-francais.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook, Twitter, Google+, Instagram : quel est le r\u00e9seau social pr\u00e9f\u00e9r\u00e9 des fran\u00e7ais ?\" \/>\n<meta property=\"og:description\" content=\"M\u00e9diam\u00e9trie a publi\u00e9 une \u00e9tude sur l'utilisation des r\u00e9seaux sociaux en France. 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<\/div>\n

M\u00e9diam\u00e9trie vient de publier le r\u00e9sultat d'une \u00e9tude sur l'utilisation des r\u00e9seaux sociaux par les fran\u00e7ais. Le nombre d'inscrits est rest\u00e9 plut\u00f4t stable mais les fran\u00e7ais consultent plus r\u00e9guli\u00e8rement davantage de r\u00e9seaux. Et parmi le flot de nouveaux venus, Facebook reste le chouchou des utilisateurs<\/strong>.<\/p>\n

\"Facebook<\/p>\n

Premier constat de cette \u00e9tude, 32 millions de fran\u00e7ais sont pr\u00e9sents sur les r\u00e9seaux sociaux en 2014<\/strong>. Parmi eux, 85% ont un compte Facebook soit 27,2 millions de personnes. Malgr\u00e9 les critiques de certains au sujet de la confidentialit\u00e9, le r\u00e9seau cr\u00e9\u00e9 par Mark Zuckerberg reste num\u00e9ro 1.<\/p>\n

En deuxi\u00e8me position, ce n'est pas Twitter mais bien Google+ qui est pr\u00e9sent. Le r\u00e9seau du g\u00e9ant de Mountain View devance de peu le r\u00e9seau du petit oiseau. 33% des utilisateurs de r\u00e9seaux ont un compte Google+ contre 30% pour Twitter. N\u00e9anmoins, cette hi\u00e9rarchie est susceptible de bouger puisque jusqu'\u00e0 maintenant il \u00e9tait obligatoire de cr\u00e9er un compte Google+ pour obtenir une adresse Gmail<\/a>. Une obligation que Google lev\u00e9 et qui pourrait donc changer la donne.<\/p>\n

\"facebook<\/p>\n

Enfin, en quatri\u00e8me c'est Instagram qui s'affiche comme le r\u00e9seau qui monte \u00e0 une vitesse impressionnante (13% des utilisateurs de r\u00e9seaux sociaux), avant tout appr\u00e9ci\u00e9 par les femmes et des jeunes. Les hommes, et sp\u00e9cialement ceux des cat\u00e9gories sociales sup\u00e9rieures pr\u00e9f\u00e8rent naviguer sur les r\u00e9seaux sociaux professionnels comme LinkedIn ou Viadeo.<\/p>\n

Facebook est donc de loin le r\u00e9seau le plus consult\u00e9 par les utilisateurs malgr\u00e9 la pol\u00e9mique sur son application Messenger<\/a>. Mais la comp\u00e9tition est f\u00e9roce et les fran\u00e7ais aiment d\u00e9couvrir de nouveaux r\u00e9seaux, toujours selon cette \u00e9tude. Ainsi, 40% des sond\u00e9s sont pr\u00eats \u00e0 s'inscrire sur un autre r\u00e9seau<\/strong>. D'ailleurs entre 2013 et 2014 les fran\u00e7ais ont adopt\u00e9 un r\u00e9seau suppl\u00e9mentaire. En 2013 ils \u00e9taient inscrits en moyenne sur deux r\u00e9seaux, en 2014 sur trois. Et 63% les consultent tous les jours.<\/p>\n

\"r\u00e9seaux<\/p>\n

Avec un tel nombre d'inscrits, Facebook peut se frotter les mains et puisque les marques commerciales misent gros sur ce nouveau moyen de communication. Selon l'\u00e9tude, 40% des utilisateurs ont d\u00e9couvert une marque gr\u00e2ce aux r\u00e9seaux sociaux et 43% la recommandent \u00e0 leur proche. Et vous, quels r\u00e9seaux pr\u00e9f\u00e9rez-vous ?<\/p>\n","protected":false},"excerpt":{"rendered":"Selon une \u00e9tude de M\u00e9diam\u00e9trie publi\u00e9e aujourd’hui, les fran\u00e7ais sont inscrits sur 3 r\u00e9seaux sociaux en moyenne en 2014 contre 2 en 2013. 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