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Kuniye

{"id":710923,"date":"2017-04-05T11:02:23","date_gmt":"2017-04-05T09:02:23","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=710923"},"modified":"2017-04-05T11:02:23","modified_gmt":"2017-04-05T09:02:23","slug":"samsung-lg-ont-claque-plus-11-milliards-dollars-marketing-2016","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/samsung-lg-ont-claque-plus-11-milliards-dollars-marketing-2016.html","title":{"rendered":"Samsung et LG ont claqu\u00e9 plus de 11 milliards de dollars en marketing en 2016"},"content":{"rendered":"

Les constructeurs cor\u00e9ens Samsung et LG ont \u00e0 eux deux d\u00e9pens\u00e9 plus de 11 milliards de dollars… en marketing seulement pour leurs produits en 2016. Un budget qui montre \u00e0 quel point la publicit\u00e9 est importante sur le march\u00e9 des smartphones, et influence ainsi les prix de nos appareils une fois en magasin.<\/strong><\/p>\n

$\"Samsung\"$ <\/p>\n

Le march\u00e9 des smartphones est parmi les march\u00e9s les plus importants du secteur de la high-tech. Evidemment, celui-ci brasse forc\u00e9ment des sommes ahurissantes entre la recherche, le d\u00e9veloppement puis la construction des appareils.<\/p>\n

Mais ce ne sont pas les seuls budgets d'importance sur ce milieu. Nous avons l'habitude que les constructeurs se fassent des marges substantielles sur les ventes, particuli\u00e8rement Apple qui en est le champion toute cat\u00e9gorie<\/a>, mais vers o\u00f9 ces b\u00e9n\u00e9fices sont-ils revers\u00e9s ?<\/p>\n