le fiasco n'a pas endommag\u00e9 l'image de marque de Samsung<\/title>\n<meta name=\"description\" content=\"Beaucoup pensaient que l'image de marque de Samsung en avait pris un coup avec le Galaxy Note 7. Mais selon Reuters\/Ipsos, il n'en est rien du tout.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phonandroid.com\/galaxy-note-7-fiasco-pas-endommage-image-marque-samsung.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Galaxy Note 7 : le fiasco n'a pas endommag\u00e9 l'image de marque de Samsung\" \/>\n<meta property=\"og:description\" content=\"Beaucoup pensaient que l'image de marque de Samsung en avait pris un coup avec le Galaxy Note 7. 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{"id":296114,"date":"2016-11-21T15:04:28","date_gmt":"2016-11-21T14:04:28","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=296114"},"modified":"2018-11-12T15:59:08","modified_gmt":"2018-11-12T14:59:08","slug":"galaxy-note-7-fiasco-pas-endommage-image-marque-samsung","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/galaxy-note-7-fiasco-pas-endommage-image-marque-samsung.html","title":{"rendered":"Galaxy Note 7 : le fiasco n’a pas endommag\u00e9 l’image de marque de Samsung"},"content":{"rendered":"

Lors de cette fin d'ann\u00e9e, nous avons insist\u00e9 \u00e0 la chute d'un g\u00e9ant alors que le cor\u00e9en Samsung a subi les probl\u00e8mes de construction du Galaxy Note 7, qui a fini par prendre feu dans la main de ses utilisateurs. Beaucoup pensaient que ce grand fiasco impacterait l'image de marque de la firme, mais il n'en est rien : selon Reuters, ses fans continueront d'acheter ses produits comme si de rien.<\/strong><\/p>\n

\"galaxy-note-7-explose\"<\/p>\n

Rares ont \u00e9t\u00e9 les ann\u00e9es aussi int\u00e9ressantes que 2016, du moins en termes d'\u00e9motion. En effet, le constructeur cor\u00e9en n'a offert un bel ascenseur \u00e9motionnel ces derniers mois, en passant du firmament des producteurs de mobile au petit dernier ayant fait une grosse boulette.<\/p>\n

Et cette boulette \u00e9tait bien s\u00fbr le Galaxy Note 7, qui a d\u00fb subir une annulation pure et simple et un rappel mondial<\/a> de ses appareils. Triste \u00e9tat alors que les Galaxy S7 et S7 Edge avaient r\u00e9alis\u00e9 un d\u00e9marrage en fanfare, mettant le cor\u00e9en sur un pi\u00e9destal.<\/p>\n

Beaucoup pensaient que les retomb\u00e9es de cette histoire seraient multiples. Mais une chose \u00e9tait s\u00fbre : la marque ne serait plus jamais vue comme avant. Selon un sondage r\u00e9alis\u00e9 par Reuters\/Ipsos<\/strong> aux Etats Unis entre le 26 octobre et le 9 novembre, c'est toutefois loin d'\u00eatre le cas.<\/p>\n

En effet,25% des sond\u00e9s n'\u00e9tant pas au courant de l'affaire ont annonc\u00e9 consid\u00e9rer l'achat d'un smartphone Samsung, tandis que 27% des sond\u00e9s au courant d\u00e9clarent la m\u00eame chose. Bien que la psychose de la combustion spontan\u00e9e atteigne le Galaxy S7<\/a> ces derniers temps, rien n'a v\u00e9ritablement chang\u00e9 avant ou apr\u00e8s.<\/p>\n

Plus encore, 91% des possesseurs de smartphones Samsung<\/strong> sont susceptibles de racheter aupr\u00e8s de la marque, quand 92% ach\u00e8teront un produit Samsung quelconque. Une fid\u00e9lit\u00e9 proche de celles des consommateurs de la marque Apple, dont on conna\u00eet l'image de marque.<\/p>\n

En somme, malgr\u00e9 ses d\u00e9boires, le constructeur cor\u00e9en pourra bien vite faire oublier cette triste histoire s'il r\u00e9ussit \u00e0 pr\u00e9senter un Galaxy S8 performant et attractif<\/a>. C'est peut-\u00eatre tout ce qu'on lui souhaite finalement.<\/p>\n","protected":false},"excerpt":{"rendered":"Le fiasco du Galaxy Note 7 a retenti comme jamais dans l’actualit\u00e9 de cette fin d’ann\u00e9e, mais il ne semble pas pour autant avoir \u00e9loign\u00e9 les fans de la marque selon Reuters\/Ipsos.","protected":false},"author":83,"featured_media":288657,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5459],"tags":[5241],"class_list":["post-296114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-galaxy-note","tag-galaxy-note-7"],"acf":[],"yoast_head":"\nGalaxy Note 7 : le fiasco n'a pas endommag\u00e9 l'image de marque de Samsung<\/title>\n<meta name=\"description\" content=\"Beaucoup pensaient que l'image de marque de Samsung en avait pris un coup avec le Galaxy Note 7. 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