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Kuniye

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Avec le temps, le r\u00e9seau social Facebook a perdu de sa valeur de sociabilisation pour devenir un espace plus proche d'une page de fan tr\u00e8s inclusive. Tout cela va changer, puisque le fil d'actualit\u00e9 se met \u00e0 jour pour remettre les amis et la famille au centre de l'exp\u00e9rience.<\/strong><\/p>\n

$\"Facebook-emojis\"$ <\/p>\n

Alors que les moteurs de recherche dominaient internet, de nouveaux types de sites sont devenus le point central par lequel nous acc\u00e9dons au contenu sur la toile : les r\u00e9seaux sociaux<\/strong>. Ceux-ci nous permettent de voir une premi\u00e8re curation de contenu effectu\u00e9e par nos amis.<\/p>\n

Mais petit \u00e0 petit, ceux-ci sont \u00e9galement devenus un paradis pour les publicitaires, qui ont bien vite pris le contr\u00f4le des plateformes comme Snapchat pour maximiser leur visibilit\u00e9. Nous sommes partis bien loin de la pens\u00e9e premi\u00e8re qui voulait que l'on se rapproche de nos amis et notre famille.<\/p>\n

A cela, Facebook lance un gigantesque ras-le-bol sous la forme d'une nouvelle refonte de son fil d'actualit\u00e9. Son algorithme<\/strong> va effectivement \u00eatre revu afin de mettre plus en avant le contenu que vos amis ou votre famille cr\u00e9\u00e9, en mettant une nouvelle fois en retrait les pages.<\/p>\n

Il prendra en compte les amis avec lesquels vous interagissez le plus<\/strong> afin de vous proposer leur contenu le plus souvent mis en avant possible. Une bonne pens\u00e9e, mais qui risque de se traduire par une plus grande proportion de publicit\u00e9s sur la plateforme.<\/p>\n

Il faut dire que Facebook remet de plus en plus en avant les publications de ses utilisateurs. Sa derni\u00e8re fonctionnalit\u00e9 permettra d'ailleurs de cr\u00e9er un diaporama en vid\u00e9o pour faciliter le partage massif de photos.<\/p>\n