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Kuniye

{"id":270581,"date":"2016-05-16T17:01:02","date_gmt":"2016-05-16T15:01:02","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=270581"},"modified":"2022-02-25T14:21:27","modified_gmt":"2022-02-25T13:21:27","slug":"spotify-trolle-apple-depuis-apple-music-lance-nous-avons-grandi-plus-rapidement","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/spotify-trolle-apple-depuis-apple-music-lance-nous-avons-grandi-plus-rapidement.html","title":{"rendered":"Spotify trolle Apple : “depuis qu\u2019Apple Music a \u00e9t\u00e9 lanc\u00e9 nous avons grandi plus rapidement”"},"content":{"rendered":"

Le vice-pr\u00e9sident de Spotify a fait une sortie m\u00e9diatique remarqu\u00e9e. Il a balanc\u00e9 un petit troll tout en finesse contre Apple en d\u00e9clarant : “depuis qu\u2019Apple Music a \u00e9t\u00e9 lanc\u00e9 nous avons grandi plus rapidement”.<\/em><\/strong><\/p>\n

$\"spotify$ <\/p>\n

En juin 2015, Apple lan\u00e7ait Apple Music, son service de streaming musical. Son objectif : rivaliser avec les g\u00e9ants Spotify, Deezer ou encore Google Play Music. En 10 mois, Apple Music a s\u00e9duit 13 millions d\u2019utilisateurs. Un joli score qui n\u2019inqui\u00e8te absolument pas le vice-pr\u00e9sident de Spotify.<\/p>\n

Dans une interview accord\u00e9e \u00e0 Reuters<\/a>, Jonathan Forster a expliqu\u00e9 que contrairement \u00e0 ce qu\u2019on attendait, Apple Music n\u2019a absolument pas \u00e9cras\u00e9 la concurrence. Au contraire, son arriv\u00e9e a boost\u00e9 Spotify<\/strong>.<\/p>\n

C\u2019est une bonne chose qu\u2019Apple soit entr\u00e9 sur le march\u00e9, explique-t-il. Depuis qu\u2019Apple Music a \u00e9t\u00e9 lanc\u00e9 nous avons grandi plus rapidement et nous avons ajout\u00e9 plus d\u2019utilisateurs qu\u2019avant. Cela aurait \u00e9t\u00e9 terrible si nous ne faisions que nous voler des utilisateurs. – Jonathan Forster, vice-pr\u00e9sident de Spotify –<\/em><\/p>\n

Si Apple Music a s\u00e9duit 13 millions d\u2019utilisateurs en 10 mois, Spotify compte de son c\u00f4t\u00e9 30 millions d\u2019abonn\u00e9s en plus des utilisateurs de l\u2019offre gratuite avec de la publicit\u00e9. Selon l\u2019entreprise, 25 \u00e0 30% des utilisateurs du service gratuit ont fini par se laisser tenter par l\u2019offre payante.<\/p>\n

Par ailleurs, Spotify a pr\u00e9cis\u00e9 plus t\u00f4t cette ann\u00e9e qu\u2019il avait connu la meilleure croissance depuis son lancement<\/strong>. Apple Music n\u2019aura donc absolument pas mis un frein au succ\u00e8s du service. Au contraire, en s\u2019y mettant, Apple a suscit\u00e9 la curiosit\u00e9 des utilisateurs qui se sont ouverts \u00e0 la musique en streaming.<\/p>\n

D\u2019ailleurs ce mod\u00e8le risque fort de devenir la norme dans les ann\u00e9es \u00e0 venir. A tel point qu\u2019Apple envisagerait de tuer iTunes. La fin de la musique t\u00e9l\u00e9chargeable semble proche. Heureusement que les vinyles reviennent en force pour les amateurs de bon son.<\/p>\n

\n
Lire \u00e9galement :\u00a0 Notre comparatif des services de streaming musical<\/a><\/li>\n<\/ul>\n
Pour en revenir au march\u00e9 du streaming musical, si le leader Spotify continue de progresser, il va devoir faire face \u00e0 de plus en plus de concurrents<\/strong>. Il y a quelques jours, Soundcloud Go \u00e9tait annonc\u00e9<\/a>. Le service compte un catalogue de 125 millions de titres pour 9,99 euros par mois. C\u2019est presque quatre fois plus que celui de Spotify, Deezer et autres. La guerre sur le march\u00e9 du streaming musical ne fait que commencer.<\/p>\n","protected":false},"excerpt":{"rendered":"Le vice-pr\u00e9sident de Spotify n’est pas inquiet de la perc\u00e9e d’Apple Music sur le march\u00e9 du streaming musical. Il a d\u00e9clar\u00e9 lors d’une interview : “depuis qu\u2019Apple Music a \u00e9t\u00e9 lanc\u00e9 nous avons grandi plus rapidement”. Un petit troll bien senti.","protected":false},"author":68,"featured_media":270590,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5095],"tags":[5048,1038],"class_list":["post-270581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-apple-music","tag-spotify"],"acf":[],"yoast_head":"\nSpotify trolle Apple : "depuis qu\u2019Apple Music a \u00e9t\u00e9 lanc\u00e9 nous avons grandi plus rapidement"<\/title>\n<meta name=\"description\" content=\"Dans une interview le vice-pr\u00e9sident de Spotify a troll\u00e9 Apple en d\u00e9clarant : "depuis qu\u2019Apple Music a \u00e9t\u00e9 lanc\u00e9 nous avons grandi plus rapidement"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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