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Des publicit\u00e9s arriveront t\u00f4t ou tard sur ChatGPT, voici comment elles pourraient \u00eatre int\u00e9gr\u00e9es<\/title>\n<meta name=\"description\" content=\"OpenAI envisage d\u2019int\u00e9grer des publicit\u00e9s \u00e0 ChatGPT. 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OpenAI envisage d\u2019int\u00e9grer des publicit\u00e9s \u00e0 ChatGPT. C'est une v\u00e9ritable \u00e9volution pour son mod\u00e8le \u00e9conomique. Une strat\u00e9gie qui pourrait bouleverser l\u2019utilisation de l\u2019IA tout en renfor\u00e7ant les revenus de l\u2019entreprise.<\/strong><\/p>\n

\"chatgpt\"
Source : 123rf<\/figcaption><\/figure>\n

ChatGPT, le chatbot d\u2019intelligence artificielle d\u2019OpenAI<\/a>, s\u2019est impos\u00e9 comme une r\u00e9f\u00e9rence gr\u00e2ce \u00e0 ses performances et son acc\u00e8s gratuit<\/strong>. Mais derri\u00e8re ce succ\u00e8s se cache une r\u00e9alit\u00e9 : les co\u00fbts d\u2019exploitation \u00e9lev\u00e9s<\/strong>. Actuellement, la soci\u00e9t\u00e9 g\u00e9n\u00e8re ses revenus gr\u00e2ce \u00e0 l\u2019API utilis\u00e9e par les d\u00e9veloppeurs et \u00e0 ses abonnements payants<\/strong>, propos\u00e9s d\u00e8s 20 dollars – environ 19 euros – par mois pour les particuliers et les entreprises. Ces solutions ne suffisent<\/strong> toutefois pas<\/strong> \u00e0 couvrir l\u2019ensemble des d\u00e9penses<\/strong> li\u00e9es \u00e0 une telle infrastructure.<\/p>\n

Dans une interview accord\u00e9e au Financial Times<\/a>, Sarah Friar, directrice financi\u00e8re d\u2019OpenAI<\/strong>, a indiqu\u00e9 que l\u2019entreprise envisageait l\u2019ajout de publicit\u00e9s<\/strong> dans ses produits, y compris ChatGPT<\/strong>. Si ce projet se concr\u00e9tise, l\u2019entreprise pr\u00e9voit une int\u00e9gration “r\u00e9fl\u00e9chie”<\/strong>, avec des pubs plac\u00e9es<\/strong> de mani\u00e8re \u00e0 ne pas perturber l\u2019utilisateur<\/strong>. Cette d\u00e9marche s\u2019inscrit dans la volont\u00e9 de mon\u00e9tiser davantage les millions d\u2019utilisateurs gratuits de l\u2019IA, tout en poursuivant la croissance rapide de ses abonnements premium.<\/p>\n

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