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Kuniye

Cr\u00e9dit : 9to5Google<\/figcaption><\/figure>\n

\u00a0<\/strong><\/p>\n

Selon une enqu\u00eate men\u00e9e par 9to5Google, ces nouveaux formats publicitaires ont fait leur premi\u00e8re apparition aux \u00c9tats-Unis. Les premiers exemples recens\u00e9s concernent des publicit\u00e9s pour Range Rover et Xbox, sugg\u00e9rant une strat\u00e9gie de d\u00e9ploiement ciblant initialement les grandes marques. Le format est assez \u00e9tonnant : un immense code QR appara\u00eet \u00e0 c\u00f4t\u00e9 de la publicit\u00e9 traditionnelle, modifiant significativement l'interface utilisateur.<\/strong><\/p>\n

Depuis mars 2023, Google a intensifi\u00e9 sa strat\u00e9gie publicitaire en introduisant des annonces automobiles dans l'onglet \u00ab\u00a0Pour vous\u00a0\u00bb, suivies quelques mois plus tard par des publicit\u00e9s plein \u00e9cran avec audio. Cette nouvelle it\u00e9ration vise \u00e0 simplifier l'engagement des utilisateurs avec les contenus publicitaires.<\/strong><\/p>\n

Lire \u00e9galement<\/strong> – Google TV : cet outil gratuit vous d\u00e9barrasse des publicit\u00e9s, entre autres<\/a><\/p>\n