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Kuniye

Cr\u00e9dits : 123RF<\/figcaption><\/figure>\n

C\u2019est officiel, le g\u00e9ant de la technologie cessera de diffuser des annonces politiques sur ses plateformes avant l'entr\u00e9e en vigueur du r\u00e8glement TTPA<\/strong> (Transparency and Targeting of Political Advertising) en octobre 2025.<\/p>\n

Cette d\u00e9cision fait suite aux incertitudes entourant les nouvelles r\u00e9glementations europ\u00e9ennes en mati\u00e8re de transparence.<\/strong> Dans un billet de blog, Google explique que la d\u00e9finition trop large de la publicit\u00e9 politique dans le TTPA pose des \u00ab\u00a0d\u00e9fis op\u00e9rationnels et des incertitudes juridiques<\/em>\u00a0\u00bb consid\u00e9rables.<\/p>\n

Lire \u00e9galement<\/strong> – Des publicit\u00e9s intrusives sur Maps pendant que vous conduisez ? Google r\u00e9pond<\/a><\/p>\n