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Kuniye

Source : 123rf<\/figcaption><\/figure>\n

Lors de la derni\u00e8re conf\u00e9rence sur les r\u00e9sultats financiers d'Alphabet, Philipp Schindler, un des cadres de Google, a pr\u00e9sent\u00e9 les r\u00e9sultats encourageants d'une exp\u00e9rimentation men\u00e9e sur YouTube<\/strong>. Ce test concerne un nouveau type de publicit\u00e9, les “pause ads” – ou \u201cpause pub<\/strong>\u201d-, qui apparaissent lorsqu'un utilisateur met en pause une vid\u00e9o<\/strong>. A l\u2019heure actuelle, ces tests se d\u00e9roulent principalement sur les TV connect\u00e9es<\/strong>.<\/p>\n

Contrairement aux formats publicitaires classiques<\/a> qui souvent viennent interrompre nos visionnages, et par la m\u00eame occasion, jouer avec nos nerfs, les “pause pub” proposent une approche<\/strong> clairement moins intrusive<\/strong>. Ces publicit\u00e9s apparaissent \u00e0 c\u00f4t\u00e9 de la vid\u00e9o r\u00e9duite pendant la pause<\/strong>. Elles permettent ainsi de potentiellement capter notre attention sans avoir \u00e0 interrompre directement notre vid\u00e9o. Selon Philipp Schindler, ce format a g\u00e9n\u00e9r\u00e9 des r\u00e9sultats importants pour les marques<\/strong> et attire d\u00e9j\u00e0 des tarifs publicitaires premium.<\/p>\n

Sur le m\u00eame sujet \u2013 YouTube s\u00e9vit contre les applications qui bloquent les publicit\u00e9s de ses vid\u00e9os<\/a><\/strong><\/p>\n