Les publicit\u00e9s g\u00e9n\u00e9r\u00e9es par l\u2019IA pourraient bient\u00f4t inonder Internet \u00e0 cause de Google<\/title>\n<meta name=\"description\" content=\"Google s'est associ\u00e9 \u00e0 WPP, le plus grand groupe d'agences de publicit\u00e9 au monde, pour int\u00e9grer sa puissante IA Gemini dans des op\u00e9rations de marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les publicit\u00e9s g\u00e9n\u00e9r\u00e9es par l\u2019IA pourraient bient\u00f4t inonder Internet \u00e0 cause de Google\" \/>\n<meta property=\"og:description\" content=\"Google s'est associ\u00e9 \u00e0 WPP, le plus grand groupe d'agences de publicit\u00e9 au monde, pour int\u00e9grer sa puissante IA Gemini dans des op\u00e9rations de marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html\" \/>\n<meta property=\"og:site_name\" content=\"PhonAndroid\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phonandroid\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-10T09:29:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp-pa.phonandroid.com\/uploads\/2024\/02\/google-android.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"William Zimmer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iWilliiam\" \/>\n<meta name=\"twitter:site\" content=\"@phonandroid\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William Zimmer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html\"},\"author\":{\"name\":\"William Zimmer\",\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/person\/fef31779c56c756599cab3d0ddb24e31\"},\"headline\":\"Les publicit\u00e9s g\u00e9n\u00e9r\u00e9es par l\u2019IA pourraient bient\u00f4t inonder Internet \u00e0 cause de Google\",\"datePublished\":\"2024-04-10T09:29:11+00:00\",\"dateModified\":\"2024-04-10T09:29:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html\"},\"wordCount\":469,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phonandroid.com\/#organization\"},\"articleSection\":[\"IA\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html#respond\"]}],\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.phonandroid.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html\",\"url\":\"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html\",\"name\":\"Les publicit\u00e9s g\u00e9n\u00e9r\u00e9es par l\u2019IA pourraient bient\u00f4t inonder Internet \u00e0 cause de Google\",\"isPartOf\":{\"@id\":\"https:\/\/www.phonandroid.com\/#website\"},\"datePublished\":\"2024-04-10T09:29:11+00:00\",\"dateModified\":\"2024-04-10T09:29:11+00:00\",\"description\":\"Google s'est associ\u00e9 \u00e0 WPP, le plus grand groupe d'agences de publicit\u00e9 au monde, pour int\u00e9grer sa puissante IA Gemini dans des op\u00e9rations de marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.phonandroid.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les publicit\u00e9s g\u00e9n\u00e9r\u00e9es par l\u2019IA pourraient bient\u00f4t inonder Internet \u00e0 cause de Google\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.phonandroid.com\/#website\",\"url\":\"https:\/\/www.phonandroid.com\/\",\"name\":\"PhonAndroid\",\"description\":\"PhonAndroid\",\"publisher\":{\"@id\":\"https:\/\/www.phonandroid.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.phonandroid.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.phonandroid.com\/#organization\",\"name\":\"PhonAndroid\",\"url\":\"https:\/\/www.phonandroid.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.phonandroid.com\/wp-content\/themes\/phonadroid-v3\/assets\/images\/lg-phonandroid-amp-4.png\",\"contentUrl\":\"https:\/\/img.phonandroid.com\/2023\/06\/dark.png\",\"width\":280,\"height\":60,\"caption\":\"PhonAndroid\"},\"image\":{\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/phonandroid\",\"https:\/\/twitter.com\/phonandroid\",\"https:\/\/www.youtube.com\/user\/Phonandroidtv\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/person\/fef31779c56c756599cab3d0ddb24e31\",\"name\":\"William Zimmer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/43e75406ee28c2e75bbb7008841168f7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/43e75406ee28c2e75bbb7008841168f7?s=96&d=mm&r=g\",\"caption\":\"William Zimmer\"},\"description\":\"Baign\u00e9 dans les nouvelles technologies depuis mon plus jeune \u00e2ge, j\u2019adore me tenir au courant de l\u2019actualit\u00e9. Joueur dans l\u2019\u00e2me, je suis un fervent d\u00e9fenseur du Cloud Gaming. Sinon, j\u2019adore voyager aux quatre coins du monde et binge-watcher des s\u00e9ries.\",\"sameAs\":[\"https:\/\/twitter.com\/iWilliiam\"],\"url\":\"https:\/\/www.phonandroid.com\/author\/williamzimmer\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les publicit\u00e9s g\u00e9n\u00e9r\u00e9es par l\u2019IA pourraient bient\u00f4t inonder Internet \u00e0 cause de Google","description":"Google s'est associ\u00e9 \u00e0 WPP, le plus grand groupe d'agences de publicit\u00e9 au monde, pour int\u00e9grer sa puissante IA Gemini dans des op\u00e9rations de marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html","og_locale":"fr_FR","og_type":"article","og_title":"Les publicit\u00e9s g\u00e9n\u00e9r\u00e9es par l\u2019IA pourraient bient\u00f4t inonder Internet \u00e0 cause de Google","og_description":"Google s'est associ\u00e9 \u00e0 WPP, le plus grand groupe d'agences de publicit\u00e9 au monde, pour int\u00e9grer sa puissante IA Gemini dans des op\u00e9rations de marketing.","og_url":"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html","og_site_name":"PhonAndroid","article_publisher":"https:\/\/www.facebook.com\/phonandroid","article_published_time":"2024-04-10T09:29:11+00:00","og_image":[{"width":1200,"height":750,"url":"https:\/\/wp-pa.phonandroid.com\/uploads\/2024\/02\/google-android.jpg","type":"image\/jpeg"}],"author":"William Zimmer","twitter_card":"summary_large_image","twitter_creator":"@iWilliiam","twitter_site":"@phonandroid","twitter_misc":{"Written by":"William Zimmer","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html#article","isPartOf":{"@id":"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html"},"author":{"name":"William Zimmer","@id":"https:\/\/www.phonandroid.com\/#\/schema\/person\/fef31779c56c756599cab3d0ddb24e31"},"headline":"Les publicit\u00e9s g\u00e9n\u00e9r\u00e9es par l\u2019IA pourraient bient\u00f4t inonder Internet \u00e0 cause de Google","datePublished":"2024-04-10T09:29:11+00:00","dateModified":"2024-04-10T09:29:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html"},"wordCount":469,"commentCount":0,"publisher":{"@id":"https:\/\/www.phonandroid.com\/#organization"},"articleSection":["IA"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html#respond"]}],"copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/www.phonandroid.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html","url":"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html","name":"Les publicit\u00e9s g\u00e9n\u00e9r\u00e9es par l\u2019IA pourraient bient\u00f4t inonder Internet \u00e0 cause de Google","isPartOf":{"@id":"https:\/\/www.phonandroid.com\/#website"},"datePublished":"2024-04-10T09:29:11+00:00","dateModified":"2024-04-10T09:29:11+00:00","description":"Google s'est associ\u00e9 \u00e0 WPP, le plus grand groupe d'agences de publicit\u00e9 au monde, pour int\u00e9grer sa puissante IA Gemini dans des op\u00e9rations de marketing.","breadcrumb":{"@id":"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.phonandroid.com\/"},{"@type":"ListItem","position":2,"name":"Les publicit\u00e9s g\u00e9n\u00e9r\u00e9es par l\u2019IA pourraient bient\u00f4t inonder Internet \u00e0 cause de Google"}]},{"@type":"WebSite","@id":"https:\/\/www.phonandroid.com\/#website","url":"https:\/\/www.phonandroid.com\/","name":"PhonAndroid","description":"PhonAndroid","publisher":{"@id":"https:\/\/www.phonandroid.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.phonandroid.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.phonandroid.com\/#organization","name":"PhonAndroid","url":"https:\/\/www.phonandroid.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.phonandroid.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.phonandroid.com\/wp-content\/themes\/phonadroid-v3\/assets\/images\/lg-phonandroid-amp-4.png","contentUrl":"https:\/\/img.phonandroid.com\/2023\/06\/dark.png","width":280,"height":60,"caption":"PhonAndroid"},"image":{"@id":"https:\/\/www.phonandroid.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/phonandroid","https:\/\/twitter.com\/phonandroid","https:\/\/www.youtube.com\/user\/Phonandroidtv"]},{"@type":"Person","@id":"https:\/\/www.phonandroid.com\/#\/schema\/person\/fef31779c56c756599cab3d0ddb24e31","name":"William Zimmer","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.phonandroid.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/43e75406ee28c2e75bbb7008841168f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/43e75406ee28c2e75bbb7008841168f7?s=96&d=mm&r=g","caption":"William Zimmer"},"description":"Baign\u00e9 dans les nouvelles technologies depuis mon plus jeune \u00e2ge, j\u2019adore me tenir au courant de l\u2019actualit\u00e9. Joueur dans l\u2019\u00e2me, je suis un fervent d\u00e9fenseur du Cloud Gaming. Sinon, j\u2019adore voyager aux quatre coins du monde et binge-watcher des s\u00e9ries.","sameAs":["https:\/\/twitter.com\/iWilliiam"],"url":"https:\/\/www.phonandroid.com\/author\/williamzimmer"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/posts\/2586082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/users\/121"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/comments?post=2586082"}],"version-history":[{"count":16,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/posts\/2586082\/revisions"}],"predecessor-version":[{"id":2586083,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/posts\/2586082\/revisions\/2586083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/media\/2574643"}],"wp:attachment":[{"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/media?parent=2586082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/categories?post=2586082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/tags?post=2586082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":2586082,"date":"2024-04-10T11:29:11","date_gmt":"2024-04-10T09:29:11","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2586082"},"modified":"2024-04-10T11:29:11","modified_gmt":"2024-04-10T09:29:11","slug":"les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/les-publicites-generees-par-lia-pourraient-bientot-inonder-internet-a-cause-de-google.html","title":{"rendered":"Les publicit\u00e9s g\u00e9n\u00e9r\u00e9es par l\u2019IA pourraient bient\u00f4t inonder Internet \u00e0 cause de Google"},"content":{"rendered":"

Google s'est associ\u00e9 \u00e0 WPP, le plus grand groupe d'agences de publicit\u00e9 au monde, pour int\u00e9grer sa puissante IA Gemini dans les op\u00e9rations de marketing mondiales de WPP, ce qui constitue une avanc\u00e9e majeure pour le secteur de la publicit\u00e9.<\/strong><\/p>\n

\"google<\/p>\n

Google vient d\u2019annoncer une collaboration avec WPP, qui g\u00e8re la plupart des publicit\u00e9s que l\u2019on peut voir dans le monde, pour g\u00e9n\u00e9rer des publicit\u00e9s gr\u00e2ce \u00e0 l\u2019intelligence artificielle. Ce partenariat historique pourrait permettre \u00e0 l'IA g\u00e9n\u00e9rative de Google de produire des publicit\u00e9s pour certaines des plus grandes marques de la plan\u00e8te.<\/strong> WPP supervise des agences renomm\u00e9es comme Ogilvy, Wunderman Thompson et VMLY&R et travaille avec des clients de premier plan comme Coca-Cola, L'Or\u00e9al et Nestl\u00e9.<\/p>\n

WPP sera donc d\u00e9sormais en mesure d'utiliser les capacit\u00e9s de l'IA Gemini pour toute une s\u00e9rie de t\u00e2ches de marketing cr\u00e9atif et analytique, notamment la narration de publicit\u00e9s, la g\u00e9n\u00e9ration de scripts de voix off et m\u00eame la cr\u00e9ation d'images de produits r\u00e9alistes. Gemini sera int\u00e9gr\u00e9 aux plates-formes et aux donn\u00e9es marketing exclusives de WPP afin de dynamiser les efforts publicitaires de ses clients.<\/strong><\/p>\n