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Alpine, le mythique constructeur de voitures de sport, s'appr\u00eate \u00e0 op\u00e9rer sa grande mutation vers l'\u00e9lectrique. Ce lundi 26 juin 2023, Laurent Rossi, le CEO de la marque, aux c\u00f4t\u00e9s du PDG de Renault Group Luca de Meo, a pr\u00e9sent\u00e9 la strat\u00e9gie d\u00e9taill\u00e9e d'Alpine.<\/strong><\/p>\n
Il faut rappeler que la marque, tomb\u00e9e dans l'oubli durant un temps, b\u00e9n\u00e9ficie depuis quelques ann\u00e9es d'un retour en gr\u00e2ce aupr\u00e8s des utilisateurs. En 2022, les ventes d'Alpine ont augment\u00e9 de 33 % par rapport \u00e0 2021<\/strong>. De belles performances dues notamment au succ\u00e8s de l'A110, la voiture sportive la plus vendue en France d'apr\u00e8s les donn\u00e9es du constructeur. Luca de Meo, le patron de Renault, nourri de fait de grandes ambitions pour Alpine. En t\u00e9moignent les objectifs audacieux fix\u00e9s par les deux responsables :<\/strong><\/p>\n
\n
une croissance annuelle du chiffre d'affaires de 40% entre 2022 et 2030<\/li>\n
un chiffre d'affaires de 8 milliards d'euros d'ici 2030 gr\u00e2ce au lancement de la marque \u00e0 l'international (dont la Chine et les Etats-Unis)<\/li>\n
Une gamme 100% \u00e9lectrique d'ici 2026 et la neutralit\u00e9 carbone de la production en 2030<\/li>\n<\/ul>\n