la formule moins ch\u00e8re se pr\u00e9cise, les plus jeunes \u00e9chapperont \u00e0 la publicit\u00e9<\/title>\n<meta name=\"description\" content=\"Disney l'assure, les pubs diffus\u00e9es sur sa formule low-cost devront respecter l'image Grand Public et familiale du service de streaming.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disney+ : la formule moins ch\u00e8re se pr\u00e9cise, les plus jeunes \u00e9chapperont \u00e0 la publicit\u00e9\" \/>\n<meta property=\"og:description\" content=\"Disney l'assure, les pubs diffus\u00e9es sur sa formule low-cost devront respecter l'image Grand Public et familiale du service de streaming.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html\" \/>\n<meta property=\"og:site_name\" content=\"PhonAndroid\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phonandroid\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-17T17:30:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-18T08:13:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp-pa.phonandroid.com\/uploads\/2022\/05\/disney-formule-publicites-jeunes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin Dachez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@phonandroid\" \/>\n<meta name=\"twitter:site\" content=\"@phonandroid\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Dachez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html\"},\"author\":{\"name\":\"Kevin Dachez\",\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/person\/3001e437c542c9695c28fcfcf4e69afc\"},\"headline\":\"Disney+ : la formule moins ch\u00e8re se pr\u00e9cise, les plus jeunes \u00e9chapperont \u00e0 la publicit\u00e9\",\"datePublished\":\"2022-05-17T17:30:29+00:00\",\"dateModified\":\"2022-05-18T08:13:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html\"},\"wordCount\":422,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.phonandroid.com\/#organization\"},\"articleSection\":[\"Disney+\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.phonandroid.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html\",\"url\":\"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html\",\"name\":\"Disney+ : la formule moins ch\u00e8re se pr\u00e9cise, les plus jeunes \u00e9chapperont \u00e0 la publicit\u00e9\",\"isPartOf\":{\"@id\":\"https:\/\/www.phonandroid.com\/#website\"},\"datePublished\":\"2022-05-17T17:30:29+00:00\",\"dateModified\":\"2022-05-18T08:13:13+00:00\",\"description\":\"Disney l'assure, les pubs diffus\u00e9es sur sa formule low-cost devront respecter l'image Grand Public et familiale du service de streaming.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.phonandroid.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Disney+ : la formule moins ch\u00e8re se pr\u00e9cise, les plus jeunes \u00e9chapperont \u00e0 la publicit\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.phonandroid.com\/#website\",\"url\":\"https:\/\/www.phonandroid.com\/\",\"name\":\"PhonAndroid\",\"description\":\"PhonAndroid\",\"publisher\":{\"@id\":\"https:\/\/www.phonandroid.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.phonandroid.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.phonandroid.com\/#organization\",\"name\":\"PhonAndroid\",\"url\":\"https:\/\/www.phonandroid.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.phonandroid.com\/wp-content\/themes\/phonadroid-v3\/assets\/images\/lg-phonandroid-amp-4.png\",\"contentUrl\":\"https:\/\/img.phonandroid.com\/2023\/06\/dark.png\",\"width\":280,\"height\":60,\"caption\":\"PhonAndroid\"},\"image\":{\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/phonandroid\",\"https:\/\/twitter.com\/phonandroid\",\"https:\/\/www.youtube.com\/user\/Phonandroidtv\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/person\/3001e437c542c9695c28fcfcf4e69afc\",\"name\":\"Kevin Dachez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/520860d02bb9f0366d858dd41b27739e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/520860d02bb9f0366d858dd41b27739e?s=96&d=mm&r=g\",\"caption\":\"Kevin Dachez\"},\"description\":\"Chef de rubrique Mobilit\u00e9 urbaine et voitures \u00e9lectriques. Entre deux actualit\u00e9s sur les derniers mod\u00e8les watt\u00e9s, j'\u00e9cris \u00e9galement sur mon autre passion : les jeux vid\u00e9o. Remedy, ne ratez pas Alan Wake 2 s'il vous pla\u00eet.\",\"url\":\"https:\/\/www.phonandroid.com\/author\/kdachez\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Disney+ : la formule moins ch\u00e8re se pr\u00e9cise, les plus jeunes \u00e9chapperont \u00e0 la publicit\u00e9","description":"Disney l'assure, les pubs diffus\u00e9es sur sa formule low-cost devront respecter l'image Grand Public et familiale du service de streaming.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html","og_locale":"fr_FR","og_type":"article","og_title":"Disney+ : la formule moins ch\u00e8re se pr\u00e9cise, les plus jeunes \u00e9chapperont \u00e0 la publicit\u00e9","og_description":"Disney l'assure, les pubs diffus\u00e9es sur sa formule low-cost devront respecter l'image Grand Public et familiale du service de streaming.","og_url":"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html","og_site_name":"PhonAndroid","article_publisher":"https:\/\/www.facebook.com\/phonandroid","article_published_time":"2022-05-17T17:30:29+00:00","article_modified_time":"2022-05-18T08:13:13+00:00","og_image":[{"width":1200,"height":750,"url":"https:\/\/wp-pa.phonandroid.com\/uploads\/2022\/05\/disney-formule-publicites-jeunes.jpg","type":"image\/jpeg"}],"author":"Kevin Dachez","twitter_card":"summary_large_image","twitter_creator":"@phonandroid","twitter_site":"@phonandroid","twitter_misc":{"Written by":"Kevin Dachez","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html#article","isPartOf":{"@id":"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html"},"author":{"name":"Kevin Dachez","@id":"https:\/\/www.phonandroid.com\/#\/schema\/person\/3001e437c542c9695c28fcfcf4e69afc"},"headline":"Disney+ : la formule moins ch\u00e8re se pr\u00e9cise, les plus jeunes \u00e9chapperont \u00e0 la publicit\u00e9","datePublished":"2022-05-17T17:30:29+00:00","dateModified":"2022-05-18T08:13:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html"},"wordCount":422,"commentCount":2,"publisher":{"@id":"https:\/\/www.phonandroid.com\/#organization"},"articleSection":["Disney+"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html#respond"]}],"copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/www.phonandroid.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html","url":"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html","name":"Disney+ : la formule moins ch\u00e8re se pr\u00e9cise, les plus jeunes \u00e9chapperont \u00e0 la publicit\u00e9","isPartOf":{"@id":"https:\/\/www.phonandroid.com\/#website"},"datePublished":"2022-05-17T17:30:29+00:00","dateModified":"2022-05-18T08:13:13+00:00","description":"Disney l'assure, les pubs diffus\u00e9es sur sa formule low-cost devront respecter l'image Grand Public et familiale du service de streaming.","breadcrumb":{"@id":"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.phonandroid.com\/"},{"@type":"ListItem","position":2,"name":"Disney+ : la formule moins ch\u00e8re se pr\u00e9cise, les plus jeunes \u00e9chapperont \u00e0 la publicit\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/www.phonandroid.com\/#website","url":"https:\/\/www.phonandroid.com\/","name":"PhonAndroid","description":"PhonAndroid","publisher":{"@id":"https:\/\/www.phonandroid.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.phonandroid.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.phonandroid.com\/#organization","name":"PhonAndroid","url":"https:\/\/www.phonandroid.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.phonandroid.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.phonandroid.com\/wp-content\/themes\/phonadroid-v3\/assets\/images\/lg-phonandroid-amp-4.png","contentUrl":"https:\/\/img.phonandroid.com\/2023\/06\/dark.png","width":280,"height":60,"caption":"PhonAndroid"},"image":{"@id":"https:\/\/www.phonandroid.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/phonandroid","https:\/\/twitter.com\/phonandroid","https:\/\/www.youtube.com\/user\/Phonandroidtv"]},{"@type":"Person","@id":"https:\/\/www.phonandroid.com\/#\/schema\/person\/3001e437c542c9695c28fcfcf4e69afc","name":"Kevin Dachez","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.phonandroid.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/520860d02bb9f0366d858dd41b27739e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/520860d02bb9f0366d858dd41b27739e?s=96&d=mm&r=g","caption":"Kevin Dachez"},"description":"Chef de rubrique Mobilit\u00e9 urbaine et voitures \u00e9lectriques. Entre deux actualit\u00e9s sur les derniers mod\u00e8les watt\u00e9s, j'\u00e9cris \u00e9galement sur mon autre passion : les jeux vid\u00e9o. Remedy, ne ratez pas Alan Wake 2 s'il vous pla\u00eet.","url":"https:\/\/www.phonandroid.com\/author\/kdachez"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/posts\/2462029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/comments?post=2462029"}],"version-history":[{"count":18,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/posts\/2462029\/revisions"}],"predecessor-version":[{"id":2462111,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/posts\/2462029\/revisions\/2462111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/media\/2462051"}],"wp:attachment":[{"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/media?parent=2462029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/categories?post=2462029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phonandroid.com\/wp-json\/wp\/v2\/tags?post=2462029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":2462029,"date":"2022-05-17T19:30:29","date_gmt":"2022-05-17T17:30:29","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2462029"},"modified":"2022-05-18T10:13:13","modified_gmt":"2022-05-18T08:13:13","slug":"disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/disney-la-formule-moins-chere-se-precise-les-plus-jeunes-echapperont-a-la-publicite.html","title":{"rendered":"Disney+ : la formule moins ch\u00e8re se pr\u00e9cise, les plus jeunes \u00e9chapperont \u00e0 la publicit\u00e9"},"content":{"rendered":"

Disney doit lancer prochainement une version low-cost de son service de streaming, qui affichera notamment des publicit\u00e9s en contrepartie. Comme vient de le pr\u00e9ciser la firme aux grandes oreilles, ces pubs ne devront pas heurter la sensibilit\u00e9 des enfants et pr\u00e9server l'image de marque “familiale” de la plateforme. En outre, les plus jeunes pourront \u00e9chapper aux publicit\u00e9s.\u00a0<\/strong><\/p>\n

\"disney+
Cr\u00e9dits : Unsplash<\/figcaption><\/figure>\n

Avec ses 138 millions d'abonn\u00e9s au compteur<\/a>, Disney+<\/a> se porte bien, tr\u00e8s bien m\u00eame. Doucement mais s\u00fbrement, la plateforme rattrape son principal concurrent, \u00e0 savoir Netflix et ses 221 millions d'utilisateurs. Des chiffres qui sonnent comme un avertissement chez Netflix, qui traverse actuellement une p\u00e9riode difficile marqu\u00e9e par la perte de 200 000 abonn\u00e9s<\/a>.<\/p>\n

Malgr\u00e9 cette bonne performance, Disney+ compte aller plus loin en diversifiant son offre<\/strong>. En effet, la firme aux grandes oreilles veut lancer une formule moins ch\u00e8re de Disney+ avec publicit\u00e9s incluses<\/a>. Cette formule, avec laquelle Disney esp\u00e8re faire grossir son parc d'abonn\u00e9s, sera lanc\u00e9e aux \u00c9tats-Unis d'ici la fin d'ann\u00e9e 2022. Pas de date annonc\u00e9e pour la France \u00e0 l'heure o\u00f9 nous \u00e9crivons ces lignes.<\/p>\n

En outre, aucune information concernant les tarifs n'a \u00e9t\u00e9 communiqu\u00e9 pour l'instant. En revanche, Disney vient de donner quelques pr\u00e9cisions sur les publicit\u00e9s qui seront diffus\u00e9es via cette formule. D'apr\u00e8s l'entreprise, ce nouvel abonnement devra “pr\u00e9server l'image familiale” de la plateforme.<\/strong> Qu'est-ce que cela signifie ?<\/p>\n