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L'iPhone 12<\/figcaption><\/figure>\n

Apple a une strat\u00e9gie totalement diff\u00e9rente de celles de Samsung ou de Xiaomi. Les deux marques asiatiques inondent le march\u00e9 de la t\u00e9l\u00e9phonie en sortant des dizaines de t\u00e9l\u00e9phones diff\u00e9rents chaque ann\u00e9e, tandis que la firme de Cupertino n\u2019en d\u00e9voile que quatre par an. Comme en 2020, il y en aura cinq en 2022<\/strong>, puisque quatre mod\u00e8les sont attendus en septembre prochain, pour remplacer les iPhone 13, et qu\u2019un cinqui\u00e8me a \u00e9t\u00e9 annonc\u00e9 hier soir : l\u2019iPhone SE (2022)<\/a>, aussi appel\u00e9 iPhone SE 5G<\/strong>.<\/p>\n

Lire aussi – Ventes de smartphones : Samsung est n\u00b01 dans le monde en 2021, loin devant Apple et Xiaomi<\/a><\/strong><\/p>\n

Pourtant, malgr\u00e9 le fait qu\u2019Apple d\u00e9veloppe moins de smartphones chaque ann\u00e9e, elle est toujours positionn\u00e9e parmi les trois premi\u00e8res marques mondiales en volume, en fonction des trimestres. Pourquoi ? Parce que chacun des iPhone parvient \u00e0 se hisser parmi les meilleures ventes, tout simplement. C\u2019\u00e9tait d\u00e9j\u00e0 le cas en 2019<\/strong>, avec l\u2019iPhone XR, l\u2019iPhone 11, l\u2019iPhone 11 Pro Max, l\u2019iPhone 8 et l\u2019iPhone 11, tous dans le Top 10 annuel. C\u2019\u00e9tait le cas en 2020<\/strong> avec l\u2019iPhone 11, l\u2019iPhone SE 2020, l\u2019iPhone 12, l\u2019iPhone 12 Pro Max et l\u2019iPhone 12 Mini. Et c\u2019est encore le cas en 2021<\/strong>.<\/p>\n