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Cr\u00e9dits : Google<\/figcaption><\/figure>\n

Google a fait partie des premi\u00e8res entreprises \u00e0 se lancer activement dans le d\u00e9veloppement de produits centr\u00e9s autour de la r\u00e9alit\u00e9 augment\u00e9e. Malheureusement pour la firme de Mountain View, le projet ambitieux des Google Glass n'est jamais pass\u00e9 par la case commercialisation au grand public<\/a>. Finalement, Google a chang\u00e9 d'orientation en r\u00e9servant ses Google Glass au monde professionnel avec les Google Glass Enterprise Edition<\/a>.<\/p>\n

Depuis son lancement en 2017, le g\u00e9ant du web s'est fait plut\u00f4t discret concernant ses projets li\u00e9s \u00e0 la r\u00e9alit\u00e9 virtuelle ou augment\u00e9e. Contrairement \u00e0 de nombreux concurrents. Que ce soit Facebook, ou plut\u00f4t Meta d\u00e9sormais, avec un nouveau casque VR via le projet Cambria, Microsoft avec Mesh<\/a>, une plateforme de communication qui exploite la r\u00e9alit\u00e9 mixte<\/strong> (virtuelle et augment\u00e9e), sans oublier les Apple Glass<\/a>, ce domaine si particulier a le vent en poupe chez les leaders de la Tech.<\/p>\n

Derni\u00e8re preuve en date de l'int\u00e9r\u00eat des marques sur le sujet avec l'annonce par Oppo des AirGlass<\/a>, des lunettes connect\u00e9es bas\u00e9es sur la r\u00e9alit\u00e9 assist\u00e9e<\/strong>. Face \u00e0 cette agitation cons\u00e9quente autour de la r\u00e9alit\u00e9 virtuelle et augment\u00e9e, Google a d\u00e9cid\u00e9 de r\u00e9agir. C'est en tout cas ce que nous apprend le New York Times dans un article consacr\u00e9 aux diff\u00e9rents projets AR et VR des principales entreprises de la High-Tech.<\/p>\n

\u00c0 lire \u00e9galement : M\u00e9taverse – un bout de terrain virtuel se vend 2,4 millions de dollars, un record !<\/a><\/p>\n