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Test du Motorola Moto X Force : le smartphone \u00e0 l\u2019\u00e9cran incassable<\/a><\/li>\n<\/ul>\n

\"motorola<\/p>\n

On pourrait dire qu'il s'agit d'un simple changement de strat\u00e9gie, un \u00ab\u00a0rebranding\u00a0\u00bb. Si la marque Lenovo est tr\u00e8s connue dans le monde du PC, Motorola l'est bien plus pour ce qui est de la t\u00e9l\u00e9phonie. La marque Motorola dispara\u00eetra donc des smartphones qui seront maintenant estampill\u00e9s \u00ab\u00a0Moto by Lenovo\u00a0\u00bb pour le haut de gamme, tandis que la marque \u00ab\u00a0Vibe\u00a0\u00bb sera conserv\u00e9e pour les smartphones de gammes plus modestes.<\/p>\n

Le choix de la firme chinoise vise donc \u00e0 populariser la marque Lenovo dans le monde du mobile, tout en continuant d'exploiter la notori\u00e9t\u00e9 et le savoir-faire de Motorola qui tient d'ailleurs \u00e0 clarifier la situation\u00a0:<\/p>\n