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{"id":2385144,"date":"2021-06-23T11:06:31","date_gmt":"2021-06-23T09:06:31","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2385144"},"modified":"2021-06-23T11:07:33","modified_gmt":"2021-06-23T09:07:33","slug":"google-est-dans-le-viseur-de-la-commission-europeenne-pour-ses-pratiques-anticoncurrentielles","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/google-est-dans-le-viseur-de-la-commission-europeenne-pour-ses-pratiques-anticoncurrentielles.html","title":{"rendered":"Google est dans le viseur de la Commission europ\u00e9enne pour ses pratiques anticoncurrentielles"},"content":{"rendered":"

Google s\u2019expose \u00e0 une nouvelle sanction en Europe pour ses pratiques anticoncurrentielles. La firme a r\u00e9cemment pay\u00e9 une amende de 220\u00a0millions d\u2019euros en France pour avoir favoris\u00e9 ses services de publicit\u00e9 en ligne.<\/strong><\/p>\n

\"Google<\/p>\n

L\u2019Europe n\u2019en a pas fini avec Google, dont les pratiques en mati\u00e8re de publicit\u00e9 en ligne h\u00e9rissent les poils des autorit\u00e9s de r\u00e9gulation. La firme a de nombreuses fois \u00e9t\u00e9 \u00e9pingl\u00e9e pour ses m\u00e9thodes mettant largement en avant ses propres services<\/strong>, \u00e9crasant au passage la concurrence impuissante. C\u2019est ce que souhaite aujourd\u2019hui v\u00e9rifier la Commission europ\u00e9enne, quelques semaines apr\u00e8s la sanction de 220\u00a0millions d\u2019euros d\u2019amende inflig\u00e9e par la France<\/a>.<\/p>\n

Toute comme l\u2019Autorit\u00e9 de la concurrence, la Commission europ\u00e9enne va juger si Google a profit\u00e9 de son quasi-monopole pour favoriser son offre ad tech<\/strong> \u00ab\u2009au d\u00e9triment de prestataires de services de technologie publicitaire, d\u2019annonceurs et d\u2019\u00e9diteurs en ligne concurrents\u2009\u00bb<\/em>. L\u2019organisme souligne par ailleurs l\u2019ampleur de l\u2019op\u00e9ration sur un march\u00e9 qui vaut 20\u00a0milliards d\u2019euros environ en 2019<\/strong>, march\u00e9 sur lequel Google domine \u00ab\u2009\u00e0 presque tous les niveaux de la cha\u00eene de fourniture\u2009\u00bb<\/em>.<\/p>\n