Quelle est la prochaine \u00e9tape dans le d\u00e9veloppement de la marque\u00a0Honor\u00a0?<\/strong><\/li>\n<\/ul>\nPour 2016, notre ambition est d\u2019\u00eatre la marque num\u00e9ro 1 sur Internet en France et un v\u00e9ritable \u00ab\u00a0game changer\u00a0\u00bb sur le march\u00e9. Pendant le dernier Black Friday, le\u00a0Honor\u00a07 s\u2019est \u00e9coul\u00e9 \u00e0 10,000 pi\u00e8ces en une seule journ\u00e9e.<\/p>\n
C\u2019est un record sur le march\u00e9, sachant que d\u2019apr\u00e8s GFK le volume des ventes de smartphones sur Internet en France toutes marques confondues est de 2 millions de pi\u00e8ces par an, donc 5333 pi\u00e8ces vendues au total sur Internet tous les jours. La vente de\u00a0Honor\u00a07 a fait un nouveau record sur plusieurs marchands en ligne.<\/p>\n
Je pense vraiment que le futur du business se fera avec le d\u00e9veloppement de \u00ab\u00a0l\u2019Internet+\u00a0\u00bb que j\u2019\u00e9voquais pr\u00e9c\u00e9demment. Avec l\u2019arriv\u00e9e de cet \u00ab\u00a0Internet+\u00a0\u00bb, le plus important pour nous est de satisfaire au maximum nos clients, et qu'ils fassent partie int\u00e9grante de notre marque.<\/p>\n
<\/p>\n
Un grand merci \u00e0 Yang pour avoir r\u00e9pondu \u00e0 nos questions\u00a0!<\/strong> Si vous aussi vous voulez poser vos questions ou simplement donner votre avis sur la marque, n'h\u00e9sitez pas \u00e0 les poser dans les commentaires.<\/p>\n","protected":false},"excerpt":{"rendered":"Honor est surement la marque chinoise qui a le plus surpris cette ann\u00e9e en France. Retour sur les raisons d’un succ\u00e8s avec la directrice marketing de Honor France qui nous donne la recette du succ\u00e8s de la marque, et ses ambitions pour l’ann\u00e9e \u00e0 venir.","protected":false},"author":34,"featured_media":237810,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5089],"tags":[5034],"class_list":["post-237781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-honor","tag-honor-7"],"acf":[],"yoast_head":"\nHonor : d\u00e9cryptage de la strat\u00e9gie d'une marque qui a su s'imposer<\/title>\n<meta name=\"description\" content=\"Nous avons rencontr\u00e9 la directrice marketing de Honor qui nous parle de la recette du succ\u00e8s de la marque chinoise qui a de grandes ambitions pour 2016.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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