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{"id":2377407,"date":"2021-05-20T11:03:05","date_gmt":"2021-05-20T09:03:05","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2377407"},"modified":"2023-12-19T10:27:21","modified_gmt":"2023-12-19T09:27:21","slug":"iphone-les-annonceurs-se-rabattent-en-masse-sur-android-depuis-la-mise-a-jour-ios-14-5-anti-pistage","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/iphone-les-annonceurs-se-rabattent-en-masse-sur-android-depuis-la-mise-a-jour-ios-14-5-anti-pistage.html","title":{"rendered":"iPhone : les annonceurs fuient en masse sur Android depuis la mise \u00e0 jour iOS 14.5 anti-pistage"},"content":{"rendered":"

iPhone : les annonceurs fuient en masse sur Android depuis la mise \u00e0 jour iOS 14.5 anti-pistageL'arriv\u00e9e de la mise \u00e0 jour iOS 14.5 fait fuir les annonceurs de l'\u00e9cosyst\u00e8me vers Android. Une \u00e9tude montre en effet que seuls 36,5% des utilisateurs d'iPhone choisissent de garder le pistage publicitaire, maintenant qu'ils en ont le choix. Ce basculement n'en est pour autant pas encore vraiment un : le groupement d'int\u00e9r\u00eat Post-IDFA Alliance estime que les d\u00e9penses repartiront progressivement \u00e0 la hausse dans l'\u00e9cosyst\u00e8me Apple \u00e0 mesure que les r\u00e9gies publicitaires retrouvent leurs rep\u00e8res envers et contre la nouvelle politique anti-pistage.<\/strong><\/p>\n

\"iPhone
Cr\u00e9dits : Unsplash<\/figcaption><\/figure>\n

Apple a lanc\u00e9 avec iOS 14.5 une s\u00e9rie de fonctionnalit\u00e9s<\/a> dont une a beaucoup fait r\u00e9agir – non pas les utilisateurs, qui sont une \u00e9crasante majorit\u00e9 \u00e0 trouver la fonctionnalit\u00e9 bienvenue, mais les publicitaires qui craignent pour leur mod\u00e8le \u00e9conomique. Depuis iOS 14.5 les utilisateurs d'iPhone peuvent en effet refuser tout pistage publicitaire<\/a>, que ce soit individuellement, application par application ou au niveau du syst\u00e8me.<\/p>\n

Depuis la mise \u00e0 jour, les utilisateurs d'iPhone ont massivement d\u00e9sactiv\u00e9 le pistage publicitaire<\/strong>. Concr\u00e8tement cela ne veut pas dire qu'ils ne voient plus de publicit\u00e9s, mais que ces publicit\u00e9s ne sont plus personnalis\u00e9es ou d\u00e9livr\u00e9es par des techniques de ciblage. Les annonceurs, eux, tentent de naviguer dans ces eaux tumultueuses.<\/p>\n