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{"id":2361464,"date":"2021-03-18T11:08:31","date_gmt":"2021-03-18T10:08:31","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2361464"},"modified":"2021-03-18T11:09:21","modified_gmt":"2021-03-18T10:09:21","slug":"intel-relance-les-publicites-mac-vs-pc-pour-se-moquer-dapple","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/intel-relance-les-publicites-mac-vs-pc-pour-se-moquer-dapple.html","title":{"rendered":"Intel relance les publicit\u00e9s Mac vs PC pour se moquer d\u2019Apple"},"content":{"rendered":"

Intel a lanc\u00e9 une nouvelle campagne de publicit\u00e9 pour vanter les m\u00e9rites des PC (et par extension de ses processeurs) et elle joue sur la nostalgie. En effet, elle reprend le format des c\u00e9l\u00e8bres pubs \u00abMac vs PC\u00a0\u00bb des ann\u00e9es 2000, mais cette fois en inversant le rapport de force.<\/strong><\/p>\n

\"Mac
\nDans les ann\u00e9es 2000, Apple veut vanter les qualit\u00e9s de ses Mac par rapport au PC<\/a>. La firme de Cupertino lance alors la campagne \u00ab\u00a0Mac vs PC\u00a0\u00bb, devenue l\u00e9gendaire. Intel la reprend aujourd\u2019hui \u00e0 son compte<\/strong>\u2026 pour les mettre \u00e0 l\u2019avantage du PC.<\/p>\n

Souvenez-vous, \u00e0 l\u2019\u00e9poque, la publicit\u00e9<\/a> mettait en sc\u00e8ne deux personnages.<\/strong> Le premier \u00e9tait un \u00ab\u00a0nerd\u00a0\u00bb en costume un peu ridicule dans un costume trop grand et symbolisait le monde du PC. Impossible de ne pas y voir une caricature de Bill Gates. Le second \u00e9tait jou\u00e9 par Justin Long (Die Hard 4, Dodgeball), un mec \u00ab\u00a0cool\u00a0\u00bb repr\u00e9sentant les Mac. Inutile de vous dire qui \u00e9tait mis en avant ici.<\/p>\n