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Kuniye

{"id":2345547,"date":"2021-01-06T08:40:48","date_gmt":"2021-01-06T07:40:48","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2345547"},"modified":"2023-12-19T10:51:14","modified_gmt":"2023-12-19T09:51:14","slug":"iphone-12-mini-les-premieres-ventes-du-petit-smartphone-decoivent","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/iphone-12-mini-les-premieres-ventes-du-petit-smartphone-decoivent.html","title":{"rendered":"iPhone 12 Mini : ses premiers chiffres de ventes sont mauvais"},"content":{"rendered":"

Apple a lanc\u00e9 en octobre sa nouvelle gamme de smartphones compos\u00e9e de quatre produits : les iPhone 12. Les premiers chiffres de ventes livr\u00e9s par Consumer Intelligence Research Partners (CIRP) sont bons dans l\u2019ensemble. Toutefois, celles de l\u2019iPhone 12 Mini d\u00e9\u00e7oivent.<\/strong><\/p>\n

$\"iPhone$ <\/p>\n

Il est l\u2019heure de tirer le premier bilan pour l\u2019iPhone 12. Le cabinet CIRP a en effet analys\u00e9 les ventes am\u00e9ricaines de la nouvelle gamme de smartphones d\u2019Apple au moins d\u2019octobre et novembre 2020. Il livre aujourd'hui ses r\u00e9sultats. Les derniers produits de la marque de Cupertino riment avec succ\u00e8s. N\u00e9anmoins, on s\u2019aper\u00e7oit que l\u2019iPhone 12 Mini n\u2019en b\u00e9n\u00e9ficie pas.<\/strong><\/p>\n

Sur ces premiers mois de commercialisation, CIRP indique que 76% des iPhone vendus dans le commerce sont de nouveaux produits<\/strong> (de la gamme 12). Un excelle score. A titre de comparaison, l\u2019iPhone 11 repr\u00e9sentait 69% des ventes en septembre 2019. Mais ce chiffre est \u00e0 relativiser, puisque la commercialisation de la gamme iPhone 12 s\u2019est faite en deux temps, contrairement celle de l\u2019iPhone 11.<\/p>\n

On note que c\u2019est bien l\u2019iPhone 12 classique<\/a> qui est le plus populaire de la gamme. Le t\u00e9l\u00e9phone \u00ab\u00a0basique\u00a0\u00bb du catalogue Apple repr\u00e9sente en effet 27% des ventes sur ces deux mois.<\/strong> Les mod\u00e8les Pro et Pro Max, plus chers, sont eux aussi tr\u00e8s populaires, combinant \u00e0 eux deux 20% des ventes de terminaux.<\/p>\n

$\"iPhone$ <\/p>\n