Xiaomi devient num\u00e9ro 2 en France au deuxi\u00e8me trimestre 2020 et d\u00e9passe Apple et Huawei<\/title>\n<meta name=\"description\" content=\"Une \u00e9tude de Canalys affirme que Xiaomi est devenu la deuxi\u00e8me marque la plus importante en France, derri\u00e8re Samsung et devant Apple et Huawei\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phonandroid.com\/xiaomi-numero-2-en-france-au-deuxieme-trimestre-2020-devant-apple-et-huawei.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xiaomi devient num\u00e9ro 2 en France au deuxi\u00e8me trimestre 2020 et d\u00e9passe Apple et Huawei\" \/>\n<meta property=\"og:description\" content=\"Une \u00e9tude de Canalys affirme que Xiaomi est devenu la deuxi\u00e8me marque la plus importante en France, derri\u00e8re 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{"id":2312801,"date":"2020-08-06T10:33:37","date_gmt":"2020-08-06T08:33:37","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2312801"},"modified":"2020-08-20T10:16:03","modified_gmt":"2020-08-20T08:16:03","slug":"xiaomi-numero-2-en-france-au-deuxieme-trimestre-2020-devant-apple-et-huawei","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/xiaomi-numero-2-en-france-au-deuxieme-trimestre-2020-devant-apple-et-huawei.html","title":{"rendered":"Xiaomi devient num\u00e9ro 2 en France au deuxi\u00e8me trimestre 2020 et d\u00e9passe Apple et Huawei"},"content":{"rendered":"

Selon une \u00e9tude de Canalys, Xiaomi a r\u00e9alis\u00e9 un excellent deuxi\u00e8me trimestre 2020 en France. Avec 15\u00a0% de part de march\u00e9, la marque chinoise est pass\u00e9e en deuxi\u00e8me position dans le Top 5 tricolore. Auparavant en quatri\u00e8me position, Xiaomi est pass\u00e9 devant Huawei, mais aussi Apple. Samsung, loin devant, garde la pole position.<\/strong><\/p>\n

\"xiaomi<\/p>\n

Le deuxi\u00e8me trimestre 2020 a \u00e9t\u00e9 marqu\u00e9 en France par le confinement. Pendant pratiquement deux mois, la plupart des Fran\u00e7ais ont d\u00fb rester chez eux et ne sortir que de fa\u00e7on exceptionnelle. Les boutiques \u00e9taient toutes ferm\u00e9es. Et m\u00eame les sites de vente en ligne fonctionnaient au ralenti. Nous nous souvenons notamment de l\u2019affaire Amazon qui a conduit \u00e0 la fermeture de ses entrep\u00f4ts<\/a> pendant plus d\u2019un mois suite \u00e0 une plainte des syndicats aupr\u00e8s du Tribunal de Nanterre<\/a>.<\/p>\n

Lire aussi – Huawei s\u2019impose num\u00e9ro 1 mondial devant Samsung dans les smartphones<\/a><\/strong><\/p>\n

Durant cette p\u00e9riode tr\u00e8s complexe, les marques s\u2019appuyant fortement sur un r\u00e9seau de distribution physique (enseigne comme la Fnac, r\u00e9seaux de la grande distribution ou boutiques d\u2019op\u00e9rateur) ont souffert. Des marques comme Apple, dont tous les points de vente \u00e9taient ferm\u00e9s. Ou comme Samsung qui a de fortes relations avec les distributeurs et les op\u00e9rateurs. Sans oublier que dans cette p\u00e9riode difficile, les consommateurs se sont \u00e9cart\u00e9s des marques un peu plus ch\u00e8res.<\/p>\n