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{"id":2300755,"date":"2020-06-17T11:56:06","date_gmt":"2020-06-17T09:56:06","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2300755"},"modified":"2020-06-17T11:56:06","modified_gmt":"2020-06-17T09:56:06","slug":"google-interdit-les-pubs-pieges-a-clics-a-partir-du-mois-de-juillet-2020","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/google-interdit-les-pubs-pieges-a-clics-a-partir-du-mois-de-juillet-2020.html","title":{"rendered":"Google interdit les pubs “pi\u00e8ges \u00e0 clics” \u00e0 partir du mois de juillet 2020"},"content":{"rendered":"

Google a d\u00e9cid\u00e9 d'interdire les pubs “pi\u00e8ges \u00e0 clics” \u00e0 partir du mois de juillet 2020. Ces publicit\u00e9s mensong\u00e8res n'ont pour seul but que de g\u00e9n\u00e9rer de l'int\u00e9r\u00eat autour d'un produit, service ou communication en surfant sur les grandes sources de trafic et les failles psychologiques des internautes.<\/strong><\/p>\n

\"Google\"
Cr\u00e9dits : Unsplash<\/figcaption><\/figure>\n

A en croire le site SearchEngineJournal<\/a>, Google s'appr\u00eate resserrer la vis autour des pratiques de certains annonceurs. Google ne souhaite plus servir de tremplin \u00e0 des annonceurs qui pratiquent la publicit\u00e9 mensong\u00e8res. Du coup le moteur de recherche annonce, \u00e0 partir du mois de juillet, la mise en place d'une politique dite “anti-pi\u00e8ge-\u00e0-clics”<\/strong> (Clickbait Ads Policy dans la langue de Shakespeare). L'id\u00e9e est d'emp\u00eacher des annonceurs d'assembler texte et imagerie sensationnaliste pour forcer l'internaute \u00e0 cliquer sur une publicit\u00e9 si il veut en comprendre le contexte. Ce type de publicit\u00e9 sera d\u00e9sormais interdite.<\/p>\n

Google d\u00e9taille plusieurs crit\u00e8res pour d\u00e9finir ce genre de publicit\u00e9s. Le support :<\/p>\n