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Kuniye

{"id":2275423,"date":"2020-02-06T13:42:02","date_gmt":"2020-02-06T12:42:02","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2275423"},"modified":"2020-02-06T14:39:38","modified_gmt":"2020-02-06T13:39:38","slug":"les-francais-achetent-leur-smartphone-a-un-prix-moyen-de-420-euros","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/les-francais-achetent-leur-smartphone-a-un-prix-moyen-de-420-euros.html","title":{"rendered":"Les Fran\u00e7ais ach\u00e8tent leur smartphone \u00e0 un prix moyen de 420 euros"},"content":{"rendered":"

Une \u00e9tude de l\u2019institut GfK r\u00e9v\u00e8le que les Fran\u00e7ais d\u00e9pensent en moyenne 420 euros pour l\u2019achat de leur smartphone. Un montant qui n\u2019a pas chang\u00e9 entre 2018 et 2019. Le nombre d\u2019unit\u00e9s \u00e9coul\u00e9es a quant \u00e0 lui baiss\u00e9 en 2019 de 5\u00a0%. En revanche, les accessoires connect\u00e9s, comme les montres, les bracelets et les casques audio, sont en progression.<\/strong><\/p>\n

$\"smartphone$ <\/p>\n

Les Fran\u00e7ais ont achet\u00e9 de nombreux produits \u00e9lectroniques en 2019, information confirm\u00e9e par l'\u00e9dition 2019 de l'\u00e9tude annuelle de l'institut GfK. Mais ils en ont globalement moins achet\u00e9 et ils ont davantage regard\u00e9 les prix. Le march\u00e9 fran\u00e7ais des biens \u00e9lectroniques a recul\u00e9 de 2\u00a0% en volume et de 5\u00a0% en valeur<\/strong>. Cela veut dire que le prix de vente moyen a hoquet\u00e9 en 2019. Peu de segments ont progress\u00e9 cette ann\u00e9e. Plus encore, la majorit\u00e9 des segments de march\u00e9 \u00e9tudi\u00e9s par GfK ont recul\u00e9\u00a0: t\u00e9l\u00e9vision, photo et vid\u00e9o, hifi, audio et m\u00eame smartphone. Les segments en progressions sont les casques et \u00e9couteurs audio et les accessoires connect\u00e9s tels que les bracelets et les montres.<\/p>\n

Entrons dans le d\u00e9tail. Le march\u00e9 fran\u00e7ais des smartphones accuse un recul de 5\u00a0%, en volume ou en valeur<\/strong>. Apr\u00e8s de tr\u00e8s nombreuses ann\u00e9es de progression, le march\u00e9 recule donc, mais reste consid\u00e9rable puisqu\u2019il p\u00e8se encore 7,3 milliards d\u2019euros pour un volume de 17,3 millions de pi\u00e8ces \u00e9coul\u00e9es. Dans ces conditions, le prix moyen du smartphone reste stable \u00e0 420 euros<\/strong> (contre 421 euros en 2018 et 370 euros en 2017). Le segment haut de gamme reste tr\u00e8s dynamique, m\u00eame si le prix moyen du t\u00e9l\u00e9phone continue de baisser\u00a0: 983 euros en 2019, contre 1006 euros en 2018 et 1054 euros en 2017. Selon GfK, la faute en revient aux marques chinoises comme Honor, OnePlus ou Xiaomi, dont le rapport qualit\u00e9-prix est tr\u00e8s agressif.<\/p>\n