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Google a annonc\u00e9 un changement dans Chrome qui entrera en vigueur le 5 ao\u00fbt 2022. \u00c0 partir de cette date, le navigateur web bloquera les publicit\u00e9s vid\u00e9o qui ne respectent pas les standards que la firme promeut. Les messages publicitaires de YouTube, comme ceux de tous les portails de streaming, seront bloqu\u00e9s s\u2019ils ne respectent pas les r\u00e8gles conseill\u00e9es par l\u2019association Coalition for Better Ads.<\/strong><\/p>\n

\"Chrome<\/p>\n

La publicit\u00e9 est la principale source de revenus de tous les services gratuits sur Internet. Frais techniques. Ressources humaines. Licence technologique. Les sites paient leurs factures avec la publicit\u00e9 sous diverses formes. Avec parfois quelques abus qui ont conduit les Internautes \u00e0 adopter des bloqueurs de publicit\u00e9<\/strong>, comme Adblock. Cela bloque les mauvaises publicit\u00e9s, certes, mais aussi celles qui ne sont pas intrusives, mettant en danger les sites qui respectent les bons usages.<\/p>\n

Lire aussi : Chrome : Google d\u00e9veloppe un nouveau bloqueur de publicit\u00e9s<\/a><\/strong><\/p>\n

Google a donc d\u00e9cid\u00e9 de cr\u00e9er, \u00e0 l\u2019int\u00e9rieur de Chrome, un bloqueur de publicit\u00e9s qui ne supprime que les formats publicitaires intrusifs et non respectueux, comme celles qui ouvrent une nouvelle fen\u00eatre ou qui affichent un message anxiog\u00e8ne (\u00e0 propos d\u2019un pr\u00e9tendu malware) ou trompeur (pour vous faire installer la \u00ab derni\u00e8re version \u00bb de Flash par exemple). Selon Google, bloquer ses publicit\u00e9s a eu un double effet positif : amener les sites \u00e0 revoir leur politique en termes de format publicitaire et baisser le taux de bloqueurs de publicit\u00e9 actifs dans Chrome<\/strong>.<\/p>\n