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Chrome veut mettre fin aux cookies des pubs personnalis\u00e9s, et \u00e7a va tout changer<\/title>\n<meta name=\"description\" content=\"Google veut abandonner les cookies qui servent notamment \u00e0 personnaliser l'affichage des publicit\u00e9s sur les sites. 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Kuniye

{"id":2272238,"date":"2020-01-15T11:34:14","date_gmt":"2020-01-15T10:34:14","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2272238"},"modified":"2020-01-15T12:18:57","modified_gmt":"2020-01-15T11:18:57","slug":"chrome-ne-sera-plus-compatible-avec-les-cookies-utilises-pour-afficher-des-pubs-personnalisees","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/chrome-ne-sera-plus-compatible-avec-les-cookies-utilises-pour-afficher-des-pubs-personnalisees.html","title":{"rendered":"Chrome veut mettre fin aux cookies des pubs personnalis\u00e9s, et \u00e7a va tout changer"},"content":{"rendered":"

Google souhaite rendre obsol\u00e8te les cookies de tracking \u00e9mis principalement par les serveurs publicitaires en cr\u00e9ant un espace virtuel o\u00f9 seraient rassembl\u00e9es les informations utiles pour la personnalisation des bandeaux. En adoptant cette technologie, Google compte abandonner l'usage de ces cookies avec Chrome d\u2019ici 2022.<\/strong><\/p>\n

$\"tracking$ <\/p>\n

Vous connaissez certainement le terme \u00ab\u00a0cookie\u00a0\u00bb. Il s\u2019agit d\u2019un bout de code qui personnalise la navigation en fonction de chaque utilisateur. Ils sont stock\u00e9s dans le navigateur web et collectent quelques informations. Il existe deux types de cookies\u00a0: les cookies \u00ab\u00a0First Party\u00a0\u00bb<\/strong> et les cookies \u00ab\u00a0Third Party\u00a0\u00bb<\/strong>. Les premiers sont cr\u00e9\u00e9s par le site que vous visitez\u00a0et servent \u00e0 vous reconna\u00eetre sur un site, \u00e0 sauvegarder votre panier s\u2019il n\u2019a pas \u00e9t\u00e9 valid\u00e9 et \u00e0 rassembler les requ\u00eates r\u00e9alis\u00e9es sur le moteur de recherche interne.<\/p>\n

Les seconds sont des cookies qui ont \u00e9t\u00e9 cr\u00e9\u00e9s par un service tiers. Concr\u00e8tement, quand vous visitez un site, outre le cookie propre \u00e0 ce site, d\u2019autres cookies sont cr\u00e9\u00e9s par des serveurs externes. Les plug-ins des r\u00e9seaux sociaux (LinkedIn, Facebook, Twitter, etc.). Les modules de chat et de commentaires. Ou encore les bandeaux publicitaires. Ils servent eux aussi \u00e0 personnaliser la navigation<\/strong>. Ils collectent eux aussi de l\u2019information. Et ils l\u2019utilisent pour afficher des publicit\u00e9s pertinentes, par exemple.<\/p>\n

Dans un article post\u00e9 sur le blog de Chrome, Google annonce qu\u2019il souhaite donc abandonner les cookies \u00ab\u00a0Third Party\u00a0\u00bb dans le but d\u2019am\u00e9liorer la protection des donn\u00e9es personnelles des consommateurs. Un abandon qui sera progressif et qui devra \u00eatre fini d\u2019ici la fin de l\u2019ann\u00e9e prochaine<\/strong>. Les cookies cr\u00e9\u00e9s directement par les sites continueront d\u2019\u00eatre accept\u00e9s par les navigateurs bas\u00e9s sur Chromium. Ce qui inclut notamment Chrome, utilis\u00e9 par 70 % des Internautes environ, mais aussi la nouvelle version de Microsoft Edge<\/a>, d\u00e9ploy\u00e9 \u00e0 partir de cette semaine.<\/p>\n