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Kuniye

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Le nombre d'abonn\u00e9s Netlfix a connu une croissance exponentielle ces derni\u00e8res ann\u00e9es, mais l'avenir pourrait ne pas \u00eatre aussi reluisant pour le g\u00e9ant du streaming. Plusieurs analystes pr\u00e9disent des mois difficiles pour l'entreprise l'ann\u00e9e prochaine.<\/strong><\/p>\n

$\"Netflix\"$ <\/p>\n

Malgr\u00e9 la confiance affich\u00e9e par Netflix, la nouvelle configuration du march\u00e9 du streaming aura des cons\u00e9quences in\u00e9vitables sur la croissance de ses abonn\u00e9s. L'entreprise se trouve dans une impasse selon plusieurs analystes. D'une part, la pression de la concurrence entraine la n\u00e9cessit\u00e9 d\u2019un r\u00e9ajustement des prix. Mais dans le m\u00eame temps, la firme ne peut se permettre une baisse de tarif au risque de d\u00e9s\u00e9quilibrer ses finances. Si le statu quo persistait, Netflix pourrait perdre 4 millions d'utilisateurs<\/strong> rien qu'aux \u00c9tats-Unis d\u00e8s 2020. L'action de l'entreprise a plong\u00e9 de plus de 3% suite \u00e0 cette annonce avant d\u2019entamer une timide remont\u00e9e ces derni\u00e8res heures.<\/p>\n

En juillet dernier, Netflix annon\u00e7ait d\u00e9j\u00e0 une baisse importante de ses abonn\u00e9s US<\/a> pour la premi\u00e8re fois depuis 2011. La croissance sur les autres march\u00e9s avait permis de combler le trou et m\u00eame de passer la barre des 150 millions d'abonn\u00e9s. Apple TV+ et surtout Disney+ sont d\u00e9sormais entr\u00e9s dans la balance et cela devrait assombrir davantage le tableau. Le tarif unique de Disney+ est par exemple deux fois plus accessible que la formule la plus populaire de Netflix. Contrairement \u00e0 Apple TV+ qui a encore d'\u00e9normes progr\u00e8s \u00e0 faire, Disney dispose de plusieurs franchises populaires qui assurent son attractivit\u00e9 en termes de contenus. Et c'est sans compter les petits concurrents locaux qui varient selon les march\u00e9s.<\/p>\n