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Le classement des marques les plus puissantes selon Interbrand<\/figcaption><\/figure>\n

Sans surprise, cette ann\u00e9e encore, Apple a \u00e9t\u00e9 d\u00e9sign\u00e9e marque la plus puissante au monde par Interbrand – dont le classement consiste \u00e0 mettre une valeur financi\u00e8re derri\u00e8re les noms de marques. Cette valeur repr\u00e9sente “l'impact qu'une marque forte peut avoir sur des groupes cl\u00e9s qui influencent la croissance d'une entreprise, notamment les consommateurs actuels et futurs, employ\u00e9s et investisseurs”<\/em>, explique Interbrand, qui ajoute que\u00a0“les marques fortes influencent les choix des consommateurs et cr\u00e9ent de la loyaut\u00e9, attirent retiennent, et motivent les talents, et font baisser le co\u00fbt des financements”.\u00a0<\/em><\/p>\n