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Kuniye

Il y a quelques semaines, Honor<\/strong> nous invitait pour le lancement de son Honor 7, un smartphone qui a cr\u00e9\u00e9 la surprise pour cette rentr\u00e9e 2015. Si nous avons beaucoup parl\u00e9 du smartphone, la marque, elle, reste encore peu connue en France et en Europe, mais elle compte bien se faire un nom et bousculer les g\u00e9ants du secteur. Qui est Honor ? Quelle est sa strat\u00e9gie ? On vous dit tout sur la marque avec laquelle il va falloir compter<\/strong>.<\/p>\n

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Lire \u00e9galement :<\/strong> Notre test du Honor 7, la belle surprise de la rentr\u00e9e 2015<\/a><\/li>\n<\/ul>\n
$\"honor$ <\/h2>\n
Honor : le petit fr\u00e8re de Huawei<\/h2>\n
Honor est une marque tr\u00e8s jeune puisqu\u2019elle a \u00e9t\u00e9 cr\u00e9\u00e9e en octobre 2014 par Huawei<\/strong>. Mais attention, Honor n\u2019est pas Huawei. C\u2019est le message que mart\u00e8lent les dirigeants de l\u2019entreprise. Si les deux entit\u00e9s sont intimememnt li\u00e9es elles n\u2019ont ni les m\u00eames objectifs, ni les m\u00eames cibles et encore moins la m\u00eame strat\u00e9gie.
\nHuawei vise un march\u00e9 tr\u00e8s haut de gamme et entre en concurrence directe avec Samsung ou Apple, en t\u00e9moigne son dernier Huawei Mate S. Honor a une autre cible.<\/p>\n
Huawei et Honor, c\u2019est un peu comme BMW et Mini – Zack Zhangxhiang, Directeur Honor France –<\/p><\/blockquote>\n
En revanche, ce lien avec Huawei permet au petit nouveau de profiter de son savoir-faire. Ainsi, toutes les technologies cr\u00e9\u00e9es par le chinois sont int\u00e9gr\u00e9es aux appareils Honor. Ainsi, le Honor 7 par exemple est \u00e9quip\u00e9 du dernier processeur Huawei Kirin 935 ou de la technologie r\u00e9seau (Huawei est expert en la mati\u00e8re). Un vrai plus pour Honor.<\/p>\n
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Lire aussi :<\/strong> Notre interview de Zack Zhangxhiang, Directeur Honor France<\/li>\n<\/ul>\n