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{"id":2231870,"date":"2019-05-15T10:16:08","date_gmt":"2019-05-15T08:16:08","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2231870"},"modified":"2019-05-15T10:16:08","modified_gmt":"2019-05-15T08:16:08","slug":"google-annonce-que-le-nombre-de-publicites-sur-android-et-ios-va-augmenter","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/google-annonce-que-le-nombre-de-publicites-sur-android-et-ios-va-augmenter.html","title":{"rendered":"Google annonce que le nombre de publicit\u00e9s sur Android et iOS va augmenter"},"content":{"rendered":"

Google annonce que le nombre de publicit\u00e9s sur mobile (Android et iOS) va augmenter. Les coupables ? Discovery Ads, Gallery ads, et Showcase Shopping ads, trois services en direction des annonceurs qui arrivent prochainement sur la version mobile du site de Google, et dans les applications de la firme. Ces publicit\u00e9s seront mieux int\u00e9gr\u00e9es aux interfaces des diff\u00e9rents services de\u00a0<\/strong>Google pour augmenter leur efficacit\u00e9.\u00a0<\/b><\/p>\n

\"Google<\/p>\n

Google confirme dans un post de blog<\/a> l'arriv\u00e9e de davantage publicit\u00e9s sur Android et iOS.\u00a0“Aujourd'hui, les t\u00e9l\u00e9phones mobiles autorisent les gens \u00e0 engager plus souvent, de plus de mani\u00e8res, et depuis plus de\u00a0lieux que jamais [avec des publicit\u00e9s, ndlr]. Cela signifie que le chemin autrefois lin\u00e9aire, entre la d\u00e9couverte et la consid\u00e9ration de l'achat, n'a pas seulement \u00e9volu\u00e9, mais est en \u00e9volution permanente”<\/i>, constate en pr\u00e9ambule Prabhakar Raghavan, vice-pr\u00e9sident Sr en charge de Google Ads et du Commerce.<\/p>\n

Egalement :\u00a0Google Maps va bient\u00f4t afficher des publicit\u00e9s !<\/a><\/strong><\/p>\n